Old Town School of Folk Music · 2 days ago
Communications and Digital Strategy Coordinator
Chicago, IL, US
Full-time
Onsite
New Grad, Entry Level
$40K/yr - $47K/yrOld Town School of Folk Music is seeking a reliable and detailed Communications and Digital Strategy Coordinator for its Community Ventures program. This role involves supporting the School’s Music Moves initiative and School Partnerships program through creativity, storytelling, digital strategy, and administrative support to enhance community engagement and program visibility.
ArtMusicMusic Education
Responsibilities
Design and execute digital campaigns across Instagram, Facebook, TikTok, and YouTube to increase visibility, grow audiences, and drive participation
Develop original content (photo, video, copy) highlighting events, classes, and community impact
Capture and edit live video at performances and classes for timely social media use
Lead the street team and implement outreach strategies to promote events and programming
Build trust with program participants to ensure authentic storytelling and media capture
Collect reviews and testimonials from attendees to strengthen impact storytelling
Write or co-write press releases and coordinate with media outlets
Collaborate with the main campus marketing team to coordinate campaigns and cross-promotional opportunities
Help to develop internal marketing and communications assets, including catalogs, brochures, presentations, and program collateral
Align School Partnerships branding with Old Town School’s overarching brand guidelines for all materials shared with schools, vendors, and partners
Support cross-departmental collaboration by providing materials and digital assets for internal initiatives and partner outreach
Assist in planning and coordinating School Partnerships programs by contributing to strategic and operational materials
Explore and implement new ways to document, promote, and share School Partnerships offerings internally and with prospective partners
Maintain organized systems for digital files, media assets, and communications materials to support smooth operations across programs
Partner with program managers and leadership to align communications with organizational priorities and values
Contribute to creative projects and campaigns that may span multiple programs
Qualification
Required
Proficiency with Google Suite and Canva (or comparable software)
Strong writing skills with ability to craft press releases, newsletters, and marketing copy
Photography and video skills, including capturing live performances, vertical video, and partner events
Excellent organizational skills, including file management and cross-team coordination
Strong interpersonal skills with the ability to build trust and engage program participants and partners
Experience managing social media platforms (Instagram, Facebook, TikTok, YouTube) and using scheduling/analytics tools
Demonstrated interest in serving communities through the arts, with evidence of working with or advocating for marginalized communities
Availability for evening and weekend classes, performances, and events
Access to reliable transportation for outreach and street team activities
Interest in exploring new platforms for community engagement or new audience acquisition
Preferred
Proficiency with Adobe Creative Suite
Familiarity with content management systems (e.g., WordPress, Squarespace)
Background in or strong interest in the performing arts, with an eye for capturing performance
Familiarity with project and file management tools (e.g., Dropbox)
Experience with email marketing platforms (e.g., Mailchimp, Constant Contact)
Experience in grassroots or street team marketing
Experience collaborating with creative contractors (photographers, videographers, designers)
Experience managing marketing and communications for school or community partnerships
Company
Old Town School of Folk Music
Old Town School of Folk Music teaches various dance, music, theater and visual arts courses through classes, private lessons and workshops.
Founded in 1957
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jim N.
Executive Director and CEO
Kate Walsh
School Partnerships Program Manager
Company data provided by crunchbase