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321 The Agency · 9 hours ago

Social Media Content Creator (Contract)

United States

Full-time, Contract

Hybrid

Mid Level

3+ years exp

321 The Agency is seeking a Contract Content Creator to serve as an on-demand visual storyteller for their diverse portfolio of client accounts. The role involves capturing and creating authentic social media content, editing it for various platforms, and ensuring brand alignment while leveraging AI-powered tools for efficient production.

AdvertisingDigital MarketingMarketing

Responsibilities

Travel to client locations throughout Los Angeles and Southern California for scheduled content capture sessions (typically 2-4 hour shoots)

Capture high-quality photo and video content using professional and mobile equipment based on project requirements and creative briefs

Direct on-camera talent including business owners, employees, customers, and team members to create authentic, engaging content

Scout and utilize diverse locations, lighting conditions, and environments to create visually dynamic content that tells compelling stories

Capture B-roll footage, process documentation, before/after transformations, team culture moments, and customer testimonials

Work efficiently to maximize content output during limited on-site windows, capturing multiple content concepts per session

Adapt shooting approach based on industry context—from roofing job sites and medical facilities to real estate properties and legal offices

Ensure all captured content meets technical specifications for social media platforms including resolution, aspect ratios, and lighting quality

Edit captured content into platform-optimized social media posts using tools like CapCut, Canva, and other accessible editing applications

Create content in multiple formats and aspect ratios (9:16 for Stories/Reels, 1:1 for feed posts, 16:9 for YouTube) from single capture sessions

Leverage AI-powered editing tools for automated captioning, scene detection, color correction, and audio enhancement to accelerate production

Add text overlays, graphics, transitions, music, and effects that align with platform trends and client brand guidelines

Edit content to optimal lengths for each platform (15-30 seconds for Reels/TikTok, 60-90 seconds for longer-form content)

Ensure brand consistency across all edited content including color grading, typography, logo placement, and visual style

Use AI tools for creative enhancement including background removal, object replacement, visual effects, and content optimization

Organize and deliver edited content with clear file naming conventions and platform-specific specifications

Stay current on social media platform trends, audio trends, editing styles, and content formats across Instagram, TikTok, Facebook, LinkedIn, and YouTube

Adapt editing approach based on platform best practices—from fast-paced TikTok content to polished LinkedIn business videos

Incorporate trending audio, effects, and formats while maintaining brand authenticity and professional standards

Optimize content for maximum organic reach including strategic use of hooks, captions, hashtags, and engagement drivers

Utilize AI-powered trend analysis tools to identify viral formats and incorporate them into client content strategies

Create native platform content that feels authentic to each channel rather than repurposed across all platforms

Test and iterate on content styles based on performance data and platform algorithm changes

Review creative briefs and content strategies from Social Media Manager to understand client objectives, brand voice, and content requirements

Participate in pre-production planning calls to align on shoot concepts, deliverables, and creative direction

Provide creative input and recommendations based on on-site observations and platform expertise

Deliver content that authentically represents client brand while incorporating engaging, scroll-stopping creative elements

Accept feedback and make revisions efficiently to ensure final content meets client expectations and strategic objectives

Communicate proactively about production timelines, technical challenges, and creative opportunities

Maintain organized asset libraries with raw footage and edited content for future use and adaptation

Quickly understand diverse business models and industries including roofing, legal services, real estate, healthcare, home services, and professional services

Navigate various work environments professionally—from construction sites and medical facilities to corporate offices and residential properties

Respect client confidentiality, privacy requirements, and industry-specific compliance considerations (HIPAA for healthcare, attorney-client privilege, etc.)

Represent 321 professionally during on-site shoots, building positive relationships with client teams and on-camera talent

Adapt shooting and directing style to make diverse subjects comfortable on camera, from executives to field technicians

Work independently with minimal supervision, managing your own production workflow and meeting deadlines consistently

Qualification

Content creationSocial media productionVideo productionCapCutCanvaAI editing toolsSocial media platformsProfessional demeanorOrganizational skillsCommunication skillsAttention to detailSelf-motivated

Required

3+ years of experience in content creation, social media production, or video production, preferably creating content for business or brand accounts

Strong portfolio demonstrating social media content across multiple platforms, industries, and content formats

Expertise in mobile and professional content capture using smartphones, DSLRs, or mirrorless cameras with understanding of lighting, composition, and audio

Advanced proficiency with CapCut, Canva, and other accessible editing tools for creating social media content efficiently

Experience using AI-powered editing and creation tools (ChatGPT for scripting, AI video editors, automated captioning, background removal, etc.) to accelerate production

Comfort with emerging AI tools for content enhancement including generative fill, object removal, audio cleanup, and visual effects

Deep understanding of social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube with knowledge of platform-specific best practices

Ability to direct on-camera talent and create comfortable, authentic performances from business owners, employees, and customers

Strong technical understanding of video formats, aspect ratios, frame rates, resolution, and export settings for social media optimization

Excellent organizational skills with ability to manage multiple client projects, tight deadlines, and revision requests simultaneously

Reliable transportation and willingness to travel to client locations throughout Los Angeles and the Southern California regions

Professional demeanor with ability to represent client brands and agency professionally during on-site shoots

Flexibility to accommodate varied scheduling including occasional weekend or evening shoots based on client needs and availability

Self-motivated and independent with ability to problem-solve on location and deliver consistent quality without hands-on supervision

Strong communication skills with ability to understand creative direction, ask clarifying questions, and provide status updates proactively

Attention to detail ensuring technical quality, brand consistency, and error-free deliverables

Preferred

Experience creating content for business services industries such as home services, professional services, real estate, or healthcare is highly valued

Bonus: Experience with Adobe Premiere Pro, After Effects, or professional editing software for complex projects

Bonus: Drone operation experience and FAA Part 107 certification for aerial content capture

Bonus: Photography skills for capturing still images alongside video content

Continuous learner who stays current on social media trends, content formats, editing techniques, and AI tools