Marketing Manager - Spruce Engagement jobs in United States
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H&R Block · 2 weeks ago

Marketing Manager - Spruce Engagement

positionKansas City, MO
timeFull-time
remoteOnsite
seniorityMid Level
date3+ years exp

H&R Block is a leader in tax preparation and financial services, and they are seeking a Marketing Manager for their Spruce Engagement team. This role will focus on leading the strategy and execution of engagement email journeys for Spruce clients, overseeing campaign development and performance analysis.

ConsultingRetailService IndustryTax Preparation

Responsibilities

Oversee all aspects of Spruce engagement email marketing, including campaign development, segmentation, automation, A/B testing, and performance analysis
Develop personalized and automated multi-touch email journeys based on customer behavior data for onboarding, post-sign up engagement and reactivation
Regularly analyze performance data to identify opportunities to enhance personalization, targeting, and customer journey optimization
Collaborate and communicate with agency and internal teams to create a high level of awareness of marketing programs, strategic alignment and successful execution
Report on the performance of email marketing campaigns to Senior Leadership, including observations, insights, and recommendations for enhancements to improve overall effectiveness

Qualification

Email marketingCRMSalesforce Marketing CloudAdobe Journey OptimizerData analysisCustomer-centric mindsetFinancial service familiarityProject managementCommunication skillsCreative thinkingCollaboration skills

Required

Bachelor's degree in Marketing, Business, or other related field or an equivalent combination of education and experience
3+ years of experience in email marketing, CRM, or a related field
Experience with Salesforce Marketing Cloud and Adobe Journey Optimizer is a plus
Strong communicator with exceptional project management skills
Ability to work effectively with cross-functional teams
Motivated individual who consistently takes initiative and proactively seeks out opportunities to add value beyond core responsibilities
Demonstrated analytical and problem-solving skills
Use of data to drive decision-making
Crafting data into a meaningful channel-level story
Proficiency in MS Word, Excel, and PowerPoint
Experience using Tableau, Salesforce Marketing Cloud and Adobe Journey Optimizer a plus

Preferred

Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Familiarity with financial service products
Experience working in an enterprise-level environment

Benefits

Competitive compensation and benefits to support your health and well-being

Company

H&R Block

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H&R Block is a tax solutions provider that offers tax returns, filings, and advisory services for individuals and businesses. It is a sub-organization of Ameriprise Financial.
dateFounded in 1955
location
Kansas City, Missouri, USA
people-size10001+ employees
web-link
https://www.hrblock.com

Funding

Current Stage
Public Company
Total Funding
unknown
1978-01-13IPO

Leadership Team

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Andy Phillips
Vice President - The Tax Institute at H&R Block
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George Agurkis
Vice President, Government Relations
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Recent News

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Company data provided by crunchbase