Edikted · 1 week ago
Head Of Social Media
Los Angeles, CA
Full-time
Hybrid
Director/Executive
$100K/yr - $120K/yr
6+ years expEdikted is seeking an experienced and creative Head of Social Media to lead their social media function. The role involves overseeing social platforms, developing strategies, managing a team, and ensuring the brand's presence is authentic and competitive across channels.
FashionRetailSales
Responsibilities
Own the social media strategy across all platforms, including TikTok, Instagram, YouTube, and emerging channels
Define platform-specific content strategies, posting cadences, and growth goals
Translate trends, cultural moments, and platform insights into actionable, high performing content plans
Lead, mentor, and manage the social media team, including Social Media Managers and Content Creators
Establish clear workflows, priorities, and expectations to ensure consistent execution and accountability .Foster a collaborative, creative, and high-performance team culture
Oversee content ideation, planning, production, and publishing across all social platforms
Ensure content is platform-native, on-brand, and aligned with Edikted’s tone and aesthetic
Review and approve content calendars, posts, captions, and creative direction
Own social media KPIs including engagement, reach, follower growth, and content performance
Analyze performance data to inform strategy, optimize content, and guide future planning
Share clear performance recaps, insights, and recommendations with leadership
Partner closely with Marketing, Influencer, PR, and Creative teams to align social execution with campaigns, launches, and activations
Ensure social timelines, deliverables, and priorities are clearly communicated and met
Oversee community management strategy, tone of voice, and engagement best practices
Ensure timely, thoughtful, and on-brand engagement across all social channels
Stay ahead of platform updates, algorithm changes, and emerging trends
Test new formats, features, and content approaches to keep Edikted culturally relevant and competitive
Oversee and support live social coverage for brand events, pop-ups, store openings, and influencer activations
Be available for monthly travel and weekend coverage as needed
Qualification
Required
6–8+ years of experience in social media or digital content roles, preferably within fashion, lifestyle, or consumer brands
Proven experience managing social media teams and owning social performance end-to-end
Deep understanding of TikTok, Instagram, and social-first content strategies, with a strong pulse on Gen-Z culture, trends, and online behavior
Comfortable appearing on camera and representing the brand on social channels when needed, as well as directing creators and talent
Strong analytical skills with the ability to translate performance data into actionable insights
Excellent communication, organizational, and leadership skills
Highly collaborative, proactive, and able to thrive in a fast-paced, trend-driven environment
Benefits
Health, Dental, and Vision insurance, plus 401(k)
Paid Time Off (PTO)
Hybrid schedule: Monday–Thursday on-site at our Arts District HQ, Fridays remote
Employee discount
Company
Edikted
Edikted is a Gen-Z-orientated online fashion brand, heavily influenced by pop culture, technology, and style.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Morningstar.com
2025-11-03
2025-05-03
2025-05-01
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