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Diageo · 1 day ago

Regional Activation Manager, Pacific & Mtn

California, United States

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $175K/yr

5+ years exp

Diageo is the world’s leading premium drinks company, with over 200 brands sold in nearly 180 countries. The Regional Activation Manager will drive industry-leading activation in-market across several regions, ensuring local market nuances are considered to support national programs and platforms, while partnering with sales teams to achieve the Annual Operating Plan for Diageo Beer and Premix Company.

Consumer GoodsFood and BeverageManufacturingWine And Spirits

Responsibilities

Lead all marketing communication to the field sales team

Distill, comprehend and communicate marketing activity weekly

Provide insights to Activation + Brand marketing teams

Effectively advocate for your markets needs, issues/opps with central teams

Inspire and inform the Diageo/Distributor sales teams in the market on brand strategies, investment and resources

Develop monthly cadence with Sales Directors and Chain Teams

Own full planning process for assigned regions and marketing funds

Influence and Provide input into annual planning process and develop localized execution programs that align to 'strategic big bets'

Allocate Funding in relations to promotional spends, POS-Merch, PR – Experiential Events, etc

Track and measure budgets and stay within Diageo compliance

Drive national and localized marketing programs with distributors & key customers

Manage 3rd party resources for assigned regions

Collaborate with regions to ensure Agency Field Teams, Promotional Teams, Brand Ambassadors are resourced properly

Driving clear KPI’s for region and performance opportunities; ensure commercial activation activities with agencies are delivering targets

Budget Management responsibilities that must be focused against the right activation in the right account to drive scalable execution

Identify key sponsorships within region to activate

Customize national sponsorships

Work with trade + activation marketing team to provide assets that extend sponsorships locally

Evaluate region requests for festivals and events and provide direction

Accountable & Responsible for the success of transforming how we plan and activate at retail in your market

Ensuring that our brands show up consistently across markets and that we focus our investments against the biggest opportunities for Diageo, activate the right brands in the right accounts

Influential across many different stakeholders – Sales Teams, Performance management team, Brand, agency partners, and local distributor teams

Project Management Skills will be important as role requires individual to wear many hats and manage volume of brands/activations across market

Decision Making: Comfortable making quick decisions ones that are not always popular and with pace

Measurement & Evaluation will be important to help inform what’s working and what’s not and corrective actions will be made at pace – armed with good M&E

Deliver regions AOP targets

Drive at scale best in class execution of programs and platforms to achieve market share

Refine the way we think/behave/operate and work to drive local activation

Plan and effectively execute and manage market activations and A&P Budgets

Qualification

Commercial ExperienceMarketing ExperienceBudget ManagementInfluencing SkillsNegotiation SkillsConflict ManagementProject ManagementMeasurement & EvaluationOrganizational SkillsDecision Making