NOVEL PREP · 1 day ago
Online Marketing Specialist (Bilingual Mandarin)
Irvine, CA 92604
Full-time
Onsite
Entry, Mid Level
$4,500/mo - $5,500/mo
2+ years expNOVEL PREP is looking for an Online Marketing Specialist who is bilingual in Mandarin and English. The role involves supporting the development and execution of online marketing strategies, conducting market research, managing digital marketing campaigns, and collaborating with internal teams to enhance brand awareness and drive customer engagement.
Higher Education
Responsibilities
Support the development and execution of online marketing strategies, including brand awareness initiatives, user acquisition campaigns, and targeted digital marketing activities to support company objectives
Conduct ongoing market research and competitor analysis to identify market trends, opportunities, and potential risks
Provide data-driven insights and recommendations to improve marketing effectiveness
Execute and manage digital marketing campaigns across online advertising, social media, and other digital channels
Monitor and optimize key performance metrics such as impressions, engagement, traffic, and conversion rates
Assist in identifying and maintaining partnerships with online platforms and marketing channels to expand brand exposure and drive traffic
Collect, analyze, and organize online marketing data to prepare performance reports
Use insights from data analysis to support continuous improvement of marketing strategies
Work closely with internal teams and company leadership to ensure alignment of marketing activities across platforms and campaigns
Participate in monthly social media meetings or internal knowledge-sharing sessions to support best practices and campaign performance
Assist in developing, executing, and maintaining online marketing plans aligned with company goals
Support customer retention initiatives and promotional campaigns aimed at increasing repeat purchases and average order value
Contribute to brand marketing initiatives to strengthen brand positioning and online reputation
Collaborate with the marketing team to execute paid advertising campaigns on platforms such as Facebook and Instagram
Support marketing strategies for new product launches using platforms including Facebook, Instagram, Twitter, Pinterest, and other relevant social channels to increase organic reach and website traffic
Qualification
Required
Fluency in English and Mandarin Chinese (written and verbal)
Bachelor's degree in Marketing, Business Administration, or a related field
2–3 years of experience in digital marketing, online marketing, or a related role
Hands-on experience with digital marketing channels, social media platforms, and online advertising
Strong analytical skills with the ability to interpret marketing data and performance metrics
Familiarity with marketing analytics tools (e.g., Google Analytics, social media insights)
Excellent communication skills and ability to work collaboratively in a team environment
Detail-oriented, proactive, and able to adapt to a fast-paced, dynamic work environment
Benefits
401(k)
Dental insurance
Health insurance
Paid time off
Company
NOVEL PREP
At Novel Prep, we believe in unlocking each student's potential.
11-50 employees
H1B Sponsorship
NOVEL PREP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (1)
Funding
Current Stage
Early StageCompany data provided by crunchbase