BoulderCentre for Orthopedics & Spine · 1 week ago
Marketing Manager
Boulder, CO
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $115K/yr
7+ years expBoulder Centre for Orthopedics & Spine is seeking a Marketing Manager to lead strategic marketing initiatives aimed at organizational growth and patient acquisition. The role involves developing comprehensive marketing strategies, overseeing brand communications, and managing community engagement initiatives.
Health CareHospitalMedicalTherapeutics
Responsibilities
Develop and execute annual marketing plans and budgets aligned with organizational, physician, and service-line goals; refresh plans quarterly or monthly to track priorities and ROI
Monitor economic and marketing trends; analyze and report KPIs to executive leadership
Maintain current marketing knowledge through ongoing education, industry research, and professional networking
Attend Board of Director and Shareholder meetings as requested
Lead and maintain BCO’s brand identity, creative direction, and messaging across all marketing and communication channels
Oversee development of marketing collateral, editorial content, website updates, and patient-facing communications
Manage social media strategy and content calendars across all platforms
Lead public relations initiatives related to physicians, office openings, product launches, and community announcements
Partner with executive leadership, department leaders, and HR to support internal communications and employee brand alignment
Plan and manage community outreach initiatives, sponsorships, patient education events, and local partnerships
Develop and maintain a quarterly events calendar aligned with strategic priorities and budgets
Oversee advertising campaigns across digital, print, broadcast, and online platforms
Collaborate with physicians to enhance visibility, reputation, and referral development through content, speaking opportunities, and media engagement
Serve as a marketing resource to physicians and practice leaders, translating clinical expertise into patient-focused messaging
Support patient growth through referral network development, targeted outreach campaigns, and affiliate partnerships
Serve as a community ambassador for BCO within healthcare and business networks
Identify opportunities to expand market reach and patient access across the Greater Denver and Northern Colorado region
Ensure compliance with organizational policies, brand standards, and applicable regulations
Support BCO’s mission, vision, and values
Perform other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field (or equivalent experience)
7+ years of progressive marketing experience with demonstrated responsibility for: strategic planning and annual marketing plans, brand management and multi-channel communications, campaign development with measurable ROI, KPI tracking and performance reporting
Experience in a complex or highly regulated environment (healthcare, professional services, or multi-location organizations)
Proven experience working with senior leadership, executive teams, external agencies, and cross-functional internal stakeholders
Preferred
Master's degree (MBA, MS Marketing, or MS Communications)
Healthcare or medical practice marketing experience, preferably in orthopedics, musculoskeletal care, surgery centers, or specialty physician groups
Experience supporting physician reputation management, referral development, and patient acquisition
Experience presenting marketing strategies and performance results to executive leadership, boards, or shareholders
Benefits
Basic Life/AD&D – Guardian
16 days of PTO per year
7–7.5 paid holidays per year
Employee Assistance Program (EAP)
401(k) Safe Harbor Contribution
Medical
Dental
Vision
HSA and FSA
Short-Term Disability
Voluntary Life and AD&D
Flex Spending Accounts
General Purpose Healthcare FSA
Optional Protection Benefits (Accident, Hospital Indemnity, Cancer Care, and Critical Illness Insurance)
401(k)
Company
BoulderCentre for Orthopedics & Spine
Our doctors have remained the region's dedicated bone, joint, and muscle experts since 1968.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Sara Carlton
Chief Operating Officer
Recent News
2023-10-03
Company data provided by crunchbase