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Zappos Family of Companies · 1 day ago

Product Marketing Manager, High-Velocity Events Lead, Zappos FBA

United States

Full-time

Remote

Mid, Senior Level

$98K/yr - $180K/yr

4+ years exp

Zappos Family of Companies is seeking a High Velocity Event Lead to oversee the strategy, planning, and execution of major sales events for Zappos FBA. This role requires a strategic, detail-oriented professional to coordinate across multiple teams to enhance customer engagement and drive business results.

E-CommerceRetailShoesShopping

Responsibilities

Lead development of comprehensive event strategies and assortment frameworks months in advance; drive cross-functional alignment with buying, planning, pricing, and leadership to establish clear objectives, targets, and trade-offs

Own hero style selection strategy and deal portfolio composition; ensure product mix aligns with customer demand signals, brand priorities, and financial goals while balancing inventory investment and margin considerations

Serve as central point of coordination across multiple teams and functions; establish clear workback timelines, ownership structures, and communication cadences to ensure seamless execution

Partner with planning to develop accurate demand forecasts; proactively identify and resolve inventory risks, qualification gaps, and supply constraints that could impact event performance

Track event performance against targets throughout execution; identify opportunities and risks in real-time and activate appropriate levers to maximize results

Ensure event receives appropriate visibility across all relevant Amazon channels; advocate for Zappos placement in high-impact traffic drivers and coordinate marketing support across teams

Synthesize event learnings into actionable insights; facilitate post-event reviews with leadership and document recommendations to drive ongoing program evolution

Qualification

Strategic Event PlanningData AnalysisCross-Functional Program ManagementMarketing Performance ManagementExcelTableauGenerative AI ToolsStakeholder CommunicationContinuous Improvement