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Kelly · 5 hours ago

Salesforce Marketing Cloud Automation Specialist

United States

Full-time

Remote

Entry, Mid Level

$22/hr - $22/hr

2+ years exp

Kelly is seeking a strategic and results-driven SFMC Marketing Automation Specialist to join our digital marketing team. In this role, you will design, build, and execute data-driven campaigns within Salesforce Marketing Cloud, focusing on customer journey orchestration, audience segmentation, and campaign optimization.

OutsourcingProfessional Services

No H1B

Responsibilities

Journey Building: Create and manage automated, multi-step customer journeys using Journey Builder across email, SMS, and other channels

Campaign Execution: Design, build, and launch multi-channel marketing campaigns leveraging Email Studio, Automation Studio, and related SFMC tools

Audience Segmentation: Manage subscriber data, develop targeted audience segments, and use dynamic content for personalized messaging

Performance Analysis: Monitor campaign metrics, conduct A/B tests, and analyze key performance indicators to optimize engagement and conversion outcomes

Platform Management: Maintain Marketing Cloud functionality, enhance automations, filters, and data extensions as needed

Cross-Functional Collaboration: Partner with marketing, sales, and IT teams to gather campaign requirements and ensure seamless execution

Technical Customization: Apply AMPscript, SQL, and basic HTML/CSS to deliver advanced personalization and efficient campaign logic

Data Integration: Support data integration between Salesforce CRM, Marketing Cloud, and other systems to enable targeting and reporting

Compliance & Deliverability: Ensure all campaigns adhere to regulatory standards (such as CAN-SPAM) and maintain high deliverability and engagement rates

Qualification

Salesforce Marketing CloudJourney BuilderAudience SegmentationAMPscriptSQLEmail Marketing Best PracticesHTML/CSSCommunication SkillsProject Management