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Clinica Sierra Vista · 3 weeks ago

Communications & Community Engagement Specialist - Kern Admin

Bakersfield, CA

Full-time

Onsite

Mid Level

$69K/yr - $86K/yr

3+ years exp

Clinica Sierra Vista is one of the largest Federally Qualified Health Centers in the Nation, dedicated to serving diverse communities. They are seeking a Communications & Community Engagement Specialist to assist in developing and executing strategic outreach campaigns, focusing on community engagement and public relations.

Health CareHealth InsuranceMedical

Responsibilities

Independently coordinate and manage both internal and external outreach and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing/outreach collateral and materials

Contributes to the brand’s social media strategy, by providing and developing relevant content. Responsible for composing drafts and scheduling social media posts to build an audience and ensure community engagement

Participates in the coordination of photo and video shoots highlighting the organization’s efforts in employee engagement and community outreach

Promotes brand uniformity within CSV programs and services and ensures brand guidelines are always enforced for external audiences

Maintains a directory and inventory of collateral and promotional materials, ensuring all branded assets and resources are current and accurate, and coordinates the creation of new materials as needed

Assists in the development and maintenance of a master event calendar capturing all community outreach, employee engagement, and senior leadership engagement activities that Clinica Sierra Vista is involved in

Utilizes various project and task management systems and platforms to keep track of work deliverables

Collaborates routinely with department leads, employees, programs, and service line staff to ensure community outreach projects are planned and fully executed

Fields concerns received from members of the public, key stakeholders, and elected officials regarding programs and services provided to patients in various communities

Identifies prospective sponsorship opportunities that amplify Clinica Sierra Vista’s brand and voice in the community; utilizes technology to enhance the experience for sponsorship requesting organizations

Comfortable being interviewed on camera and radio to successfully promote CSV programs, services, and community outreach events

Qualification

Community outreachPublic relationsSocial media strategyDigital marketing toolsProject managementSpanish speakingCritical thinkingProblem-solvingAttention to detailWriting skillsCommunication skillsPresentation skills

Required

BA/BS in Public Relations, Marketing, Business Administration, Communications, Public Administration, Behavioral Sciences, or equivalent experience relevant to position

Knowledge of traditional and digital marketing tools

Exhibit critical thinking skills, strong problem-solving skills and meticulous attention to detail

Strong prioritization, organization, and project management skills

Excellent knowledge of social media best practices and technologies

Feels comfortable interviewing and being on camera

Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines

Excellent writing, communication, and presentation skills

Occasional travel may be required

Valid California driver's license with appropriate insurance; means to travel as needed in a timely manner within Kern and Fresno Counties; other travel out of the area, as necessary