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Versant Media · 18 hours ago

Director of Content Analytics, Fandango

Universal City, CA

Full-time

Onsite

Director/Executive

8+ years exp

Versant Media is a leading force in news, sports, and entertainment, home to iconic brands like Fandango. They are seeking a data-driven Director of Content Analytics to lead efforts in understanding content performance and audience engagement, informing product decisions and content acquisition through actionable insights.

BroadcastingInformation TechnologyMedia and Entertainment

Responsibilities

Analyze reach, engagement, and consumption patterns across content types, genres and formats

Deliver insights on audience behavior segmented by demographics, geography, platform, and viewing context

Identify content trends and performance drivers to inform programming strategy

Translate complex data into clear narratives for partners

Develop frameworks for evaluating content ROI, audience fit, and long-term engagement potential

Support content licensing and acquisition decisions with audience intelligence

Provide near real-time reporting to content programming teams to optimize content planning and publishing

Enable experimentation around content programming, promotion and distribution strategies

Ensure consistency and accuracy in content tagging and taxonomy

Drive more advanced approaches to enrich content data that might enable content analytics and/or algorithms (e.g. embeddings, auto-tagging)

Define and maintain core KPIs for content success across platforms

Build scalable dashboards and reporting tools to democratize access to content insights

Qualification

Digital analyticsStreaming media experienceData visualization toolsSQLPython/RContent consumption patternsEmerging technologiesLeadershipCommunication skillsMentoring

Required

8+ years of experience in digital analytics

Background in streaming media for film, tv or related field

Expertise in tools & languages such as Databricks/Snowflake, SQL, Python/R, Adobe/Google Analytics, Tableau/Looker/Domo

Experience using experimentation platforms to test programming, promotion and distribution strategies for content

Proven leadership experience building and managing analytics teams. Ability to mentor and grow diverse teams of analysts, fostering an inclusive, collaborative culture

Deep understanding of digital audience behavior, content consumption patterns, and media monetization models

Strong communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives

Experience and interest in emerging methods and technologies (e.g. AI/ML) that can be used to advance our practices around content analytics and data science