DNY · 1 month ago
SVP, Digital Group Media Director
New York,NY,US
Full-time
Onsite
Director/Executive
$225K/yr - $225K/yr
15+ years expDNY is a leading agency seeking an SVP, Digital Group Media Director who will shape the vision and growth of digital media across multiple clients. This role involves strategic leadership in digital media, ensuring integration with creative and technology partners to drive measurable business results.
AdvertisingBrand MarketingMarketingProfessional Services
Responsibilities
Lead the development and execution of integrated digital media strategies across paid, owned, and earned channels
Partner with executive leadership to define the agency’s digital media offering, innovation roadmap, and best-in-class practices
Translate client business goals into actionable media strategies and measurable outcomes
Champion collaboration between creative, strategy, analytics, and technology teams to ensure cohesive storytelling and performance alignment
Collaborate with tech partners on marketing automation projects
Guide clients through digital transformation, ensuring cutting-edge, data-informed decisions across programmatic, social, search, and emerging platforms
Oversee multiple high-value accounts, ensuring media excellence, innovation, and fiscal stewardship
Build trusted relationships that result in long-term client growth and satisfaction
Oversee digital media investment, optimization, and reporting frameworks to ensure efficiency and effectiveness
Evaluate new technologies, platforms, and partnerships for client and agency benefit
Lead thought leadership initiatives, contributing to agency visibility in the industry
Ensure compliance with data privacy and brand safety standards
Qualification
Required
12–15+ years of experience in media strategy, digital marketing, or integrated communications, with a focus on leadership roles
Proven experience managing large, multi-channel campaigns and multimillion-dollar budgets
Expertise in programmatic, social, SEM, e-commerce, and emerging digital platforms
Strong analytical mindset and comfort working with data-driven insights
Exceptional communication, negotiation, and presentation skills
15+ years of media experience in integrated or media agency environments, with at least 5 years in a senior leadership role
Proven success leading large, cross-disciplinary teams and managing multimillion-dollar client portfolios
Deep understanding of both brand and performance media, across digital, social, programmatic, video/CTV, and traditional channels
Strong analytical acumen with the ability to translate data into actionable insights and creative opportunities
Exceptional leadership, communication, and client relationship skills
Preferred
Experience leading teams within a creative or integrated agency environment
Company
DNY
DNY, formally known as Deutsch New York, is a fully integrated, always-evolving advertising agency based in New York City.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2024-01-03Acquired
Leadership Team
Val DiFebo
CEO, Deutsch NY
Erica Grau
Partner, Chief Operating Officer
Company data provided by crunchbase