Weight Watchers · 3 days ago
VP, Integrated & Brand Marketing
United States - New York
Full-time
Hybrid
Director/Executive
$275K/yr - $325K/yr
10+ years expWeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. The VP of Integrated & Brand Marketing will be responsible for leading the execution of brand campaigns that drive member growth and brand equity, ensuring seamless integration across various marketing channels.
FitnessHealth CareWellness
Responsibilities
Lead the concepting and launch of integrated campaigns that drive brand health and member acquisition (e.g., Peak Season, GLP-1 program launches)
Ensure the marketing organization is consistently shipping high-impact work that moves the needle across: Upper-Funnel Channels: TVCs, brand partnerships, and large-scale activations
Digital Performance Channels: Social, search, and display
Owned Channels: Seamless integration into the Email lifecycle and Website/App experience
Translate business goals into visionary briefs that inspire the Creative team while providing the data-driven guardrails for performance
Partner closely with Channel Leads to ensure campaign assets are delivering on established KPIs, analyzing data to optimize creative performance and channel efficiency in real-time
Work closely with Product Management, Consumer Insights, and Medical teams to ensure all campaigns are grounded in the product experience, consumer truth, and medical science
Qualification
Required
10+ years of marketing leadership, with a heavy emphasis on integrated campaign execution at scale
Proven track record of managing complex, multi-channel campaigns from concept to 'go-live' across upper-funnel, digital performance, and owned channels
Experience supporting brands with a total marketing spend of $50M+ per year and in a fast-paced environment
Exceptional ability to partner with Creative, Performance, and Product teams to drive results without direct reporting lines over those teams
'Chief Orchestrator' Mentality: You enjoy the process of bringing diverse teams together to ship high-quality work
Action-Oriented: A data-driven leader who biases toward execution and real-world results
Mission-Driven: Deeply connected to the brand and passionate about global health outcomes
Preferred
Experience in regulated or high-growth sectors (Health, Pharma, Tech) is a plus
Benefits
Comprehensive benefits package
Annual bonus program
Company
Weight Watchers
Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection.
1001-5000 employees
H1B Sponsorship
Weight Watchers has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (20)
2023 (27)
2022 (27)
2021 (16)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
unknown2001-11-15IPO
Leadership Team
Felicia DellaFortuna
Chief Financial Officer
Recent News
Investing.com
2025-12-16
Company data provided by crunchbase