Counter · 8 hours ago
Graphic Designer
Santa Monica, CA
Full-time
Onsite
Senior Level
5+ years expCounter is a startup revolutionizing the beauty industry by defining the standard of 'clean'. They are seeking a Graphic Designer to help bring their creative vision to life across various brand touchpoints, focusing on visual storytelling and design execution for campaigns, digital content, and more.
BeautyE-CommercePersonal Care and HygieneRetail
Hiring Manager
Mark Angeles
Responsibilities
Concept, design, and execute visual assets for brand marketing campaigns, including email, web, paid ads, organic social, brand partner/community educational assets. Ensure consistency and excellence across touchpoints in adherence with brand guidelines
Under Creative Director, own design execution for all email marketing, including template development, triggered flows, and collaboration on A/B testing and audience segmentation in Klaviyo
Maintain organization of Brandfolder, our internal digital asset management tool, ensuring assets are accessible and clearly structured for cross-functional teams
Manage website design needs in partnership with E-commerce, including asset uploads, cropping, formatting, and pre-launch coordination
Retouch, recolor, and optimize imagery for site, email, and marketing channels
Serve as the creative point person for pre-launch website meetings, asset checklists, and timelines in partnership with Integrated Marketing Director, ensuring all design needs are met
Maintain and uphold brand guidelines, ensuring all work aligns with Counter’s visual standards and creative direction
Proactively anticipate creative needs and propose new visual concepts that further the brand’s storytelling and evolution
Participate actively in weekly commercial and marketing meetings, maintaining awareness of content usage across channels
Qualification
Required
5+ years of professional graphic design experience, ideally within beauty, lifestyle, fashion, or consumer brands
Exceptional portfolio demonstrating strong concepting and execution across static and motion design
Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Fluency in motion graphics, with experience creating short-form animations for social, email, paid media, and digital touchpoints (After Effects or equivalent)
Experience designing and deploying emails in Klaviyo
Strong communication, presentation, and interpersonal skills
Highly organized, detail-oriented, and able to manage multiple projects with tight timelines
A strong understanding of—and passion for—the Counter aesthetic, values, and visual point of view
A self-starter mindset with the ability to work independently while thriving in a collaborative, startup-style environment
Preferred
Experience with Shopify backend and asset management
Basic video editing
Familiarity with Monday.com, Jira, and Slack for project management and cross-team collaboration
Experience with packaging design, production, and file management
Company
Counter
A new prestige beauty brand founded by Gregg Renfrew, the visionary founder and former CEO of Beautycounter.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase