MrBeast · 1 week ago
VP of Strategic Brand Partnerships, Gaming
LA Metro Area
Full-time
Onsite
Director/Executive
15+ years expBeast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. As the VP of Strategic Brand Partnerships, Gaming, you will be responsible for building and scaling MrBeast’s gaming-focused brand partnership business, owning the strategy, development, and execution of large-scale brand marketing investments across gaming content and experiences.
Content CreatorsFilm ProductionInternetMedia and EntertainmentTV Production
Responsibilities
Own the global gaming partnership strategy, defining how brands invest across MrBeast Gaming, competitive formats, livestreams, tournaments, original gaming IP, and cross-platform extensions (YouTube, Shorts, streaming, IRL events)
Structure and sell high-value brand marketing investments that combine premium media, branded gameplay integrations, original gaming IP, competitive mechanics, licensing rights, and co-produced formats—designed for scale, longevity, and repeatability
Lead joint IP development with brands, including original competitive formats, branded game modes, recurring tournaments, virtual-first experiences, and licensed franchises that can live across multiple seasons, platforms, and geographies
Cultivate senior relationships across the gaming ecosystem, including game publishers, platform partners, esports organizations, hardware manufacturers, energy/snacking brands, telco, fintech, and endemic/non-endemic gaming advertisers
Develop compelling, insight-led partnership narratives that connect brand objectives (awareness, consideration, acquisition, loyalty) to gaming-native mechanics such as competition, progression, rewards, community participation, and fandom
Partner closely with internal teams (Gaming Content, Partner Solutions, Production, Live Ops, Media Planning, Legal, Sales Operations) to ensure gaming partnerships are executable, scalable, and optimized for brand ROI
Negotiate complex, multi-year agreements covering media commitments, IP ownership, licensing rights, exclusivity, global usage, performance incentives, and renewal pathways
Act as a senior external face of MrBeast Gaming, representing the business in executive meetings, industry events, and strategic negotiations with CMOs, Heads of Gaming, and platform leadership
Drive long-term partner value, maximizing renewals, expansion into new gaming IP, and broader ecosystem investment across MrBeast’s portfolio
Qualification
Required
15+ years of experience in strategic partnerships, integrated media sales, or business development with deep specialization in gaming, esports, interactive entertainment, or platform ecosystems
Proven track record selling large-scale brand marketing programs (not just sponsorships) within gaming—spanning premium content, competitive formats, platform-native experiences, and original IP
Demonstrated experience developing joint IP with brands, publishers, or platforms, including co-owned formats, licensed competitions, recurring franchises, or branded gaming experiences
Strong understanding of the gaming ecosystem, including: Game publishers and platforms, Competitive and esports formats, Livestreaming and VOD dynamics, Gaming communities and creator economies, Endemic vs. non-endemic advertiser strategies
Exceptional executive presence and storytelling ability, capable of translating gaming-native concepts into clear, compelling investment cases for CMOs and senior brand leaders
Advanced negotiation expertise, comfortable structuring multi-million-dollar, multi-year deals with complex IP, media, and performance components
Deep knowledge of media monetization, IP licensing, production workflows, and branded entertainment, with a strong point of view on how gaming content drives brand impact
Highly collaborative, entrepreneurial leader, able to operate at the intersection of creative, commercial, and operational teams while pushing new business models
Benefits
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Company
MrBeast
The YouTube Streamy Awards 2020-2023 Creator of the Year Accomplishments - Raised $20,000,000 To Plant 20,000,000 Trees - Given millions to charity - Donated over 100 cars lol - Gave away a private island - Given away over 100 ps4s lol - Gave away 1 million dollars in one video - Counted to 100k - Read the Dictionary - Watched Dance Till You're Dead For 10 Hours - Read Bee Movie Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It's Every Day Bro For 10 Hours - Ran a marathon in the world's largest shoes - Adopted every dog in a shelter You get the point haha
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$665MKey Investors
Bitmine Immersion TechnologiesState of North CarolinaAlpha Wave Global
2026-01-15Corporate Round· $200M
2025-09-13Grant· $15M
2024-01-01Series C· $300M
Leadership Team
Jeffrey Housenbold
Chief Executive Officer & President
Jimmy Donaldson
Founder
Recent News
Business Insider
2026-01-23
Sherwood News
2026-01-22
Company data provided by crunchbase