Claybourne Co. · 1 week ago
Digital Communications Manager (Cannabis Industry)
Perris, CA
Full-time
Onsite
Mid Level
$80K/yr - $90K/yr
3+ years expClaybourne Co. is a top-selling North American cannabis cultivator and lifestyle brand, seeking a Digital Communications Manager to lead their digital messaging strategy. This role involves managing e-mail communications, social operations, and web content to ensure effective messaging across digital channels.
Consumer Goods
Responsibilities
Owns B2B and B2C e-mail communications including but not limited to:
New product launches
Merchandise releases
Territory launches
Brand and lifestyle newsletter
Organize, segment and maintain e-mail lists by audience, market and engagement
Develop e-mail list growth strategies and plans via all digital channels
Write and edit e-mail copy to ensure clarity, brand voice and effectiveness
Manage cadence, frequency and deliverability of best practices
Plan And Manage Digital Content Calendars Aligned With
Product launches
New market expansions
Merchandise drops and brand moments
Coordinate messaging across e-mail, web and social channels
Brief internal designers and video teams on content needs and timelines
Ensure message consistency across all digital touchpoints
Support product and market launches with clear communication plans
Customize messaging by territory and audience
Partner with sales, distribution and operations to align timing and availability
Create internal launch briefs to keep teams aligned
Own Messaging And Content Direction For
Homepage updates
Product and collection pages
Merchandise drops
Campaign landing pages
Work with design and web teams to plan and execute updates
Monitor engagement metrics and optimize messaging over time
Maintain Claybourne Co's digital voice and messaging standards
Coordinate with external agencies handling paid media and SEO
Ensure brand consistency across owned digital channels
Qualification
Required
3-5+ years in digital communications, lifecycle marketing or CRM-focused roles
Proven experience owning e-mail marketing strategy and execution
Strong copywriting skills with an editorial mindset
Clear understanding of audience segmentation and message timing
Highly organized, proactive and self-directed
Strategic thinker who is also comfortable executing
Ability to thrive in a fast-moving, regulated environment
Experience managing multiple campaigns, timelines and deliverables
Comfortable working cross-functionality with creative, sales and operations teams
Hands-on experience with e-mail platforms (Klaviyo, etc.)
Experience briefing designers and reviewing creative assets
Familiarity with Web/CMS workflows (Squarespace, Shopify, etc.)
Must be able to successfully pass a background check to include criminal history and previous employment
Preferred
Experience supporting merchandise or lifestyle brand drops
Experience managing external agencies
CPG/Apparel/Cannabis industry experience
SMS or text marketing experience
B2B communications experience (retail, wholesale or trade marketing), paid media, SEO strategy (not execution)
Benefits
Medical
Dental
Vision
401K
Life Insurance
Bonus Program
Company
Claybourne Co.
A premium, lifestyle driven brand founded in Southern California.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$17.5MKey Investors
Green Acre CapitalBespoke Financial
2021-10-15Series A· $10M
2021-10-15Debt Financing· $7.5M
Leadership Team
Nick Ortega
Co-Founder and CEO
Brent Barnes
VP of Genetics and Cultivation Co-Founder
Recent News
2024-05-19
Company data provided by crunchbase