Iris North America · 4 days ago
CRM Strategist
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $120K/yr
5+ years expIris is a global creative micro-network that helps brands stand out in culture. They are seeking a CRM Strategist to partner with the Director of CRM Strategy in developing and executing client CRM roadmaps and lifecycle journeys while managing day-to-day CRM planning and strategy across various channels.
Marketing & Advertising
Responsibilities
Partner with the Director of CRM Strategy to develop and execute client CRM roadmaps and lifecycle journeys
Manage day-to-day CRM planning, strategy and execution for client accounts across email, direct mail, SMS, push, and in-app
Work with analytics partners to evaluate campaign performance, customer journeys, and retention drivers; translate findings into actionable insights
Recommend growth driving opportunities for CRM programs and campaigns
Support test & learn agenda: design experiments, measure outcomes, and iterate on CRM programs
Collaborate with creative and content teams to ensure messaging aligns with audience segmentation and personalization frameworks
Develop presentation materials and deliverables for clients (campaign recaps, journey maps, strategy decks, quarterly business reviews)
Assist in building segmentation strategies leveraging 1st- and 3rd-party data; identify opportunities for personalization and automation
Stay current on CRM best practices, marketing technologies, and consumer engagement trends
Ensure successful project delivery (on time, on budget, on scope) in partnership with project management and cross-functional teams
Maintain clear and proactive communication with clients, providing updates, managing expectations, and building trusted relationships that foster collaboration and long-term growth
Qualification
Required
5+ years of experience in CRM, lifecycle marketing, email/SMS strategy, or marketing automation (agency or brand-side)
Proactive, solutions-oriented mindset — able to anticipate needs, bring new ideas forward, and take initiative without heavy direction
Adaptable and practical: able to pivot quickly, balance creativity with execution realities, and contribute to a culture of continuous improvement
Hands-on experience with ESPs and CRM platforms (e.g., Klaviyo, Salesforce Marketing Cloud, Dotdigital); strong understanding of segmentation, personalization, journey design, and testing frameworks
Comfortable building decks, documentation, and client-facing materials (Google Slides, PowerPoint, etc.)
Ability to interpret data and analytics to surface insights, optimize performance, and inform strategy
Excellent communication and presentation skills — able to translate complex concepts into clear, client-ready narratives
Strong project management and organizational skills; comfortable managing multiple priorities in a fast-paced environment
Experience collaborating with creative, analytics, and project management teams
Curiosity and a commitment to staying current on CRM best practices, marketing technologies, and consumer engagement trends
Preferred
Familiarity with direct mail, mobile messaging, and multi-channel lifecycle programs is a plus
Company
Iris North America
Iris delivers the unexpected for clients by leveraging the power of Participation — With 120 employees in North America, we help brands like IKEA, Barclays, Bentley, IHG, and California Pizza Kitchen turn everyday moments into memorable, participatory brand experiences that build community, drive traffic, and deepen loyalty.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase