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Safe Life AB · 1 day ago

Senior Director, Dealer Partners

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

Safe Life AB is a leading group of companies specializing in AEDs and related products & services. They are seeking a strategic, results-oriented sales leader to take on the role of Senior Director, Dealer Partners, responsible for the strategy, performance, and growth of the national reseller and sub-distributor network.

Health CareMedicalMedical Device

Responsibilities

Own the overall strategy, structure, and performance of the dealer partner sales channel

Lead the recruitment, onboarding, and enablement of new sub-distributors

Collaboratively with leadership, develop and implement scalable dealer partner programs, pricing models, and incentive structures

Set performance goals and KPIs for the channel, monitor and report on dealer sales metrics

Lead, coach and develop a high performing Dealer Partner team to achieve sales objectives and support the success of Dealer Partners

Maintain strong, ongoing relationships with key resellers and strategic accounts

Collaborate closely with marketing, operations, and product teams to support dealer growth

Oversee compliance with dealer policies, MAP enforcement, and partner agreements

Represent the company at high-impact industry events, conferences, and dealer summits

Provide market feedback and intelligence to guide product portfolio and positioning

Qualification

B2B channel salesDealer network managementStrategic planningCRM systemsChannel performance analyticsRelationship managementCompliance knowledgeCommunication skillsNegotiation skillsLeadership skills

Required

5+ years of experience in B2B channel sales, preferably in healthcare, safety, or technical product distribution

Proven success leading and scaling dealer or reseller networks at a national or enterprise level

Strong leadership and strategic planning abilities

Exceptional communication, negotiation, and executive relationship management skills

Expertise in CRM systems and channel performance analytics

Experience with distributor pricing structures, margin strategy, and reseller compliance

Must be willing and able to travel (by automobile or air, day trips and overnight stays) at least 50% of the time regularly, more as business needs dictate