23andMe · 1 month ago
Senior Director, Performance and Growth Marketing
Palo Alto (HQ)
Full-time
Onsite
Director/Executive
$275K/yr - $350K/yr
10+ years exp23andMe Research Institute is a nonprofit medical research organization focused on genetic discovery. They are seeking a Senior Director of Performance and Growth Marketing to lead a high-velocity growth organization, architecting a modern growth system built on rapid experimentation and optimizing the full-funnel strategy.
BiotechnologyGeneticsLife Science
Responsibilities
Architect the global growth engine — define the structure, measurement, and optimization framework and governance for a cohesive, multi-channel performance marketing system, including establishing standards for budget allocation, attribution modeling, and inter-channel dependency to drive efficient new customer acquisition and scale across key platforms (including paid search, paid social, programmatic display, affiliate, influencer, email, SMS, and new/emerging channels)
Run high-velocity experimentation — design, implement, and govern the acquisition and conversion framework for high-velocity experimentation, ensuring rigor in A/B and multivariate testing across messaging, creative, and audience segments
Lead the implementation of Generative AI and Automation across the funnel—from synthetic audience creation and predictive targeting to dynamic creative optimization and Answer Engine Optimization (AEO)/Generative Engine Optimization (GEO) for emerging search platforms
Drive full-funnel performance — from efficient acquisition to activation and conversion. Establish a robust incrementality framework to measure true campaign value including intelligent attribution, driving a shift from a ROAS mindset to an LTV/CAC optimization model
Turn data into direction — create tight feedback loops between analytics, creative, and channel execution
Drive Cross-Functional Strategy — Collaborate closely with Director/VP/C-level stakeholders across Brand, Product, Engineering, and Data Science to ensure growth insights are translated directly into business strategy, product roadmaps, and long-term brand positioning
Be resourceful and inventive — make every dollar work harder through creative partnerships, earned amplification, and channel innovation
Build a culture of learning and trust — mentor your team to think in terms of hypotheses, experiments, and outcomes rather than campaigns and channels. Scale growth efficiently while maintaining customer trust, regulatory compliance, and data privacy
Roll up your sleeves — drive execution and help out. We operate with a lean, ownership-driven mindset, where every leader is expected to be an executive player-coach
Qualification
Required
10–12+ years of highly relevant experience, with at least 3-5 years operating as a hands-on executive who successfully architected and efficiently scaled a multi-channel performance engine in a high-growth, resource-constrained D2C or tech environment, while simultaneously managing Director-level reports and driving strategic initiatives in partnership with Product/Eng/Brand teams
Proven success scaling efficiently — you've grown measurable outcomes without massive budgets
Deep knowledge of paid search, paid social, display, programmatic, affiliate, and influencer ecosystems, with curiosity about what's next
Strong analytics and data literacy — fluent in CAC, LTV, ROAS, incrementality, and attribution models, with the ability to translate data into strategy
Demonstrated success leveraging advanced AI/ML capabilities (predictive modeling, audience synthesis, dynamic creative optimization) to drive performance, and familiarity with the strategic implications of Generative AI in customer acquisition
A test-and-learn mindset — you move fast, build frameworks for experimentation, and know when to scale or kill a test
Excellent collaborator — you can rally creative, product, and executive teams around data-backed insights
Passion for 23andMe's mission — you believe in empowering people with access to their health and genetic information
Preferred
Experience with performance marketing platforms and tools
Familiarity with analytics and experimentation platforms
Hands-on experience with AI-powered marketing tools for creative generation, predictive targeting, and synthetic audiences
Experience with geo-targeted campaigns, local activation, or hyper-personalized messaging
Comfort managing multi-million-dollar budgets, prioritizing channels with maximum ROI, and reporting performance at the executive level
Experience leading small, high-velocity growth teams, balancing hands-on execution with strategic planning
Company
23andMe
23andMe is a DNA testing technology company that enables its users to access their ancestry, genealogy, and inherited traits.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.12BKey Investors
GlaxoSmithKlineSequoia CapitalNational Institutes of Health
2025-06-13Acquired
2021-06-17Post Ipo Equity· $250M
2021-06-17IPO
Leadership Team
Anne Wojcicki
Co-Founder and CEO
Joe Selsavage
Interim CFO and CAO
Recent News
2026-01-12
2026-01-06
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2026-01-05
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