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Wells Fargo · 13 hours ago

Lead Campaign Analytics & Data Science Consultant

CHARLOTTE, NC

Full-time

Hybrid

Senior Level

$139K/yr - $260K/yr

5+ years exp

Wells Fargo is seeking a talented Lead Campaign Analytics & Data Science Consultant to join our growing Marketing Analytics team as part of Consumer Banking and Lending (CBL). In this role you will partner with stakeholders and play a pivotal role for various marketing campaigns aimed at assessing key marketing levers for future optimization and developing solid actionable inflight reporting for continuous refinement of our marketing campaigns.

BankingFinancial ServicesFinTechInsurancePayments

No H1B

Responsibilities

Measure and quantify the success of CSBB Marketing campaigns while inflight and via post campaign deep dives

Communicate actionable insights and recommendations using data in a digestible format to a non-technical audience of varying levels

Lead complex initiatives and deliverables by utilizing data-driven, advanced analytical, statistical techniques, algorithms, or models to make actionable insights, trends, recommendations, or contribute to large-scale planning that has a broader impact

Review and analyze complex, large structured and unstructured data sets from various sources, requiring an in-depth hypothesis generation and advanced analysis of variable factors to convert data into meaningful insights and recommendations

Independently analyze and resolve complex issues and lead team to meet deliverables while leveraging solid understanding of analytic capabilities

Execute analytical experiments and create innovative statistical technics to discover solutions for abstract business problems across various domains

Develop a deep understanding of technical systems and business processes to extract data driven insights while identifying opportunities for engineering enhancements

Interpret and analyze data, using advanced analytics methods and programming, to recommend ways to solve problems and influence business decisions and strategies

Collaborate and consult with peers, colleagues, and mid-level managers to drive recommendations and strategies based on data-driven analytical insights, trends, and patterns that will resolve issues and achieve goals; may lead projects, teams, or serve as a mentor for lower-level staff

Qualification

Data science experienceSQLPython / RData visualizationMarketing campaign analyticsStatistical testingProject managementAnalytical skillsETLData warehousingCommunication skillsInterpersonal skills

Required

5+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science