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Heartland · 21 hours ago

Senior Vice President, Sales Operations & Marketing

United States

Full-time

Remote

Lead/Staff, Director/Executive

12+ years exp

Heartland, LLC is a leading provider of commercial landscaping services in the U.S., headquartered in Kansas City, Missouri. They are seeking a Senior Vice President, Sales Operations & Marketing to build and lead a scalable and data-driven commercial organization, focusing on professionalizing sales operations and creating the necessary infrastructure for sustainable growth.

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Responsibilities

Design and implement an enterprise-wide platform to support sales execution, forecasting, and performance management

Establish standardized sales processes, KPIs, and reporting across regions

Create visibility and predictability in the sales pipeline while enabling local teams to execute effectively

Leverage data and analytics to evaluate sales effectiveness, identify gaps, and inform strategy

Champion the adoption and effective use of AI-enabled tools across sales and marketing to improve pipeline quality, forecasting accuracy, customer targeting, pricing insight, and BDM productivity

Lead change management across commercial functions, enabling sales teams to adopt new systems, tools, and performance expectations with clarity, confidence, and consistency

Use sales data, customer insights, and frontline feedback to guide commercial initiatives, refine go-to-market strategy, and prioritize growth opportunities

Develop and execute strategies to address performance gaps across people, process, and market coverage

Establish and lead a consistent sales cadence that reinforces accountability, execution, and results

Mentor and develop Business Development Managers, with particular focus on Year 1–3 BDM effectiveness

Partner with the Training team to design and deploy sales training and enablement content that reinforces consistent processes, builds capability, and accelerates BDM effectiveness

Lead, motivate, and influence experienced sales professionals with strong personalities and diverse selling styles

Create a culture of coaching, performance management, and continuous improvement

Understand regional and market differences and tailor commercial strategies accordingly

Maintain consistent processes, expectations, and accountability across all regions

Partner closely with Operations to ensure alignment between sales commitments and execution capability

Lead the marketing function and establish clear priorities aligned to sales and growth objectives

Develop and implement pricing frameworks and strategies that support profitable growth

Review and refine sales compensation strategies to align incentives with desired behaviors and outcomes

Support strategic and national account opportunities as needed, while maintaining focus on enterprise leadership

Qualification

Sales LeadershipCommercial OperationsData-Driven Decision MakingSales Strategy DevelopmentSales Software ImplementationPerformance ManagementCoachingChange ManagementProcess OrientationMarket AnalysisMentoring

Required

Bachelor's degree required (business, marketing, or related field)

Experience leading both commercial functions and operational teams, with a demonstrated ability to translate sales strategy into executable, scalable operations

12+ years of progressive leadership experience in sales, commercial operations, or related roles, with at least 5 years leading senior sales or commercial leaders in a multi-site or regional environment through periods of growth and change

Experience supporting significant revenue growth within a complex, multi-region organization

Proven ability to scale sales organizations while maintaining accountability and consistency

Experience aligning sales, marketing, pricing, and operations in support of enterprise objectives

A proven sales leader who builds systems, not silos

Low ego, high credibility, and comfortable leading strong, experienced sales professionals

Process-oriented, tech-forward, and highly disciplined in execution

Experienced in sales software selection, implementation, and adoption

Data-driven decision maker who uses insight to drive performance

Able to step into high-impact deals when needed without being the 'hero seller'

Comfortable operating in a fast-paced, multi-site, and regionally diverse environment