HP · 1 day ago
Campaign Manager
Vancouver, Washington, United States of America
Full-time
Onsite
Senior Level, Lead/Staff
$131K/yr - $193K/yr
10+ years expHP is a leading technology company seeking a Campaign Manager to join their Consumer Services and Solutions organization. The role involves developing and implementing strategic marketing plans to drive app engagement and revenue growth, overseeing the entire lifecycle of marketing campaigns, and collaborating with internal teams to achieve business objectives.
ComputerConsumer ElectronicsHardwareIT InfrastructureSoftware
Responsibilities
This role is responsible for developing and leading the HP app content strategy for designated business groups, overseeing experiments for content optimization, and designing initiative flows
Manages engagement and monetization campaigns on the app, enhances content based on customer insights, and employs advanced distribution strategies
Acts as a functional manager and provides mentorship to lower-level employees to achieve operational and strategic goals
Develops and leads the HP app content strategy for designated business groups while aligning it with overarching business objectives
Leads and oversees A/B tests and experiments to optimize content elements, such as headlines, and visuals, for better conversion rates
Develops strategy for initiative flow to map out an overview of how the content flows across the total initiative, including nurture tools and initiatives
Analyzes and monitors impressions, click-through, conversion, and related analytics coordinating closely with cross-functional teams and key stakeholders
Implements advanced audience segmentation techniques to personalize content for various customer segments and stages of the customer's journey, including mobile and desktop push notifications
Ensures that all content adheres to legal and regulatory requirements, including copyright, privacy, and industry-specific regulations
Acts as a functional manager within area of expertise
Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans
Qualification
Required
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence
Typically has 10+ years of work experience, preferably in persona, customer journey and editorial content development, or a related field
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure, 11 paid holidays, Additional flexible paid vacation and sick leave
Company
HP is a manufacturer and seller of personal computers, printers, computer hardwares, and business solutions.
10001+ employees
H1B Sponsorship
HP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (187)
2023 (190)
2022 (200)
2021 (178)
2020 (183)
Funding
Current Stage
Public CompanyTotal Funding
$5.25BKey Investors
U.S. Department of CommerceBerkshire Hathaway
2025-04-14Post Ipo Debt· $1B
2024-08-27Grant· $50M
2022-04-06Post Ipo Equity· $4.2B
Leadership Team
Alex Paranicas
Senior Director, Corporate Strategy
Andrew Bolwell
Chief Disrupter and Global Head of HP Tech Ventures
Recent News
koreatechdesk.com
2026-01-13
Small Business Trends
2026-01-12
PR Newswire
2026-01-12
Company data provided by crunchbase