Drivepoint · 2 days ago
Growth Marketing Lead
Boston, MA
Full-time
Hybrid
Senior Level
7+ years expDrivepoint is a Series A AI-powered vertical software company revolutionizing retail and commerce operations. As the Growth Marketing Lead, you will architect and execute programs that drive demand and sales opportunities, leveraging AI and data to create effective marketing strategies.
AnalyticsBusiness DevelopmentE-CommerceFinancial Services
Responsibilities
Drive opportunity creation: Take ownership of the pipeline metrics that matter. Set ambitious targets, monitor performance daily, and ensure marketing consistently delivers opportunities that Sales is eager to pursue
Orchestrate integrated campaigns: Develop cohesive campaign themes and narratives that speak to buyer challenges. Work closely with our Content Strategist to define content requirements and build compelling campaign offers. Coordinate execution across channels and teams to ensure consistent messaging and maximal impact
Build intelligence-driven campaigns: Work with our GTM Engineer to create campaigns triggered by behavioral signals, engagement patterns, and buying intent. Use data and AI to reach prospects when they're most receptive to our message
Execute paid acquisition programs: Manage paid strategy and execution across LinkedIn, Google, and additional channels. Control budget allocation, test messaging and creative variations, and optimize toward cost-per-qualified-opportunity
Create owned programs: Develop and run webinars, digital events, direct mail campaigns, and other owned programs to educate and engage qualified accounts
Event-based demand capture: Design comprehensive demand generation strategies for industry conferences and tradeshows. Coordinate pre-event outreach, on-site engagement tactics, and post-event follow-up sequences that convert attendees into active prospects
Execute account-focused plays: Create customized campaigns for named accounts, combining personalization with persistence to reach finance decision-makers at priority retail brands
Develop long-cycle nurture sequences: Construct email programs and content journeys that maintain engagement with prospects over extended buying timelines, recognizing that enterprise software purchases don't happen overnight
Establish comprehensive analytics: Build reporting infrastructure that provides transparency into every aspect of campaign performance. Surface insights that drive better decisions about where to invest time and budget
Test new approaches systematically: Continuously experiment with emerging tactics and scale what delivers results
Enable cross-functional alignment: Create tight feedback loops within Marketing and with Sales, Product, Customer Success to ensure everyone works from shared definitions, goals, and insights
Qualification
Required
7+ years creating and managing programs that generate qualified pipeline for SaaS companies, with demonstrable results from previous roles
Fluent in marketing automation (HubSpot preferred), advertising platforms (LinkedIn, Google), and other modern marketing technologies (Clay)
Understanding of how generative AI, predictive modeling, and automation can enhance marketing effectiveness
Ability to represent Drivepoint in webinars, events, or prospect conversations, projecting credibility and building rapport with senior audiences
Experience in building productive working relationships with Sales, Product, and Customer Success
Proficient in measuring performance data, building dashboards, analyzing trends, and identifying optimization opportunities through rigorous analysis
Ability to identify problems and opportunities without prompting, propose solutions, and drive initiatives forward without needing constant guidance
Ability to distinguish between nice-to-have and must-have, and comfortable making pragmatic tradeoffs
Ability to develop campaigns that differentiate from competitors and willingness to try unconventional ideas when the potential payoff justifies the risk
Adaptable to rapid change and ambiguity, adjusting quickly when circumstances shift and maintaining momentum despite imperfect information
Benefits
Clear accountability: Direct responsibility for a critical business metric with executive visibility
Foundational impact: Help shape our marketing function during a pivotal growth stage
Compelling market: Work with innovative consumer brands transforming their industries
Modern toolkit: Access to advanced AI capabilities and modern marketing technology
Strong team culture: Collaborative environment that values data, innovation, and results
Career trajectory: Substantial opportunity to expand your role as we scale
Boston-based: Hybrid flexibility with office presence in a vibrant startup ecosystem
Competitive compensation: Attractive salary, full benefits, and meaningful equity stake
Company
Drivepoint
Drivepoint (formerly Bainbridge) is the strategic finance platform for scaling consumer brands.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$15.4M2025-08-08Series A· $9M
2022-08-31Seed· $4M
2021-03-01Pre Seed· $2.4M
Recent News
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2025-08-19
2025-08-15
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