Apply on Employer Site

Inflow® · 2 days ago

Sr. SEO Strategist

United States

Full-time

Remote

Senior Level

5+ years exp

Inflow® is a company seeking a Sr. SEO Strategist to achieve client goals through the execution of SEO strategies. The role involves managing and executing SEO work for strategic client accounts, mentoring junior staff, and contributing to the development of SEO tools and processes.

Content MarketingDigital MarketingHealth CareHospitalityLead GenerationMarketingMedicalRetailSocial Media MarketingTravel

Comp. & Benefits

No H1B

Responsibilities

Works with clients to understand their unique business models, uncovers key goals, and builds forward-thinking SEO strategies rooted in both current performance and long-term impact. Sets realistic expectations and clear timelines while adjusting for changing needs or industry shifts

Responsible for creating, managing and/or approving overall strategy for their clients and that the most impactful strategies are being executed

Both executes work and delegates work to team ensuring the recommendations and deliverables fulfill the overarching SEO strategies

Owns the client relationship and consistently ties SEO activities back to business goals, ensuring stakeholders understand both the short- and long-term value of the work

Manages organization of project work using appropriate project management systems

Serves as lead contact for clients; not necessarily the only contact

Reviews work completed by other SEO team members for their clients as applicable and ensures it meets the company’s standard of quality - provides helpful feedback as needed

Tracks project progress and progress toward meeting client goals each month; sets new goals if necessary and updates the client on progress

Handles and leads through unexpected events and client issues

Ultimately responsible for client retention of assigned client accounts; Is an excellent communicator and is proactive with client communications

Collaborates with other team members, contractors and/or client staff in the execution of SEO marketing tactics, such as copywriting and technical analysis

Creates monthly client reports and ensures they are accurate and on time

Review the planned tasks based on the client retainer for each of their clients monthly to ensure it is reasonable and complete

Understands how and is able to delegate work to other team members when appropriate - matches tasks to individual strengths and provides clear direction and coaching as needed

Works with the Sales team to complete sales engineering

Communicates with the SEO Manager regarding delays in work and client concerns

Updates Hubspot with client status updates

Works with SEO Team Manager and SEO Strategy Manager to create, manage, and/or lead non-billable projects/tasks

Be able and willing to learn new skills, ask questions, be an active participant in team meetings, share thoughts, knowledge, and ‘wins’ and ‘losses’

Identify, evaluate, recommend and help implement tools and/or processes that could benefit the SEO team and achieve client goals

Help document and refine team SOPs, recognizing where complexity can be reduced and efficiency gained

Mentors and shares technical and strategic expertise to coach or train fellow staff members as applicable

Assists in identifying training opportunities within the team

Communicates with the SEO Team Manager regarding capacity concerns

Skill gaps

Successes and performance issues/gaps of team members

Assists in identifying reasonable technical / training goals for any SEO team members

Assists sales department with site analysis, joining sales calls as needed

Identify and help execute opportunities to grow client accounts and retainers

Identifies when a cross-sell opportunity exists that could add value to the client’s results, and coordinates with the other department heads

Contributes to Inflow’s internal marketing efforts

Qualification

ECommerce SEOTechnical SEOSEO ToolsContent MarketingGA4 CertificationProject ManagementCommunication SkillsMentoringGrowth Mindset

Required

5+ years applicable work experience with strong experience in eCommerce SEO, technical SEO, on-page optimization, content marketing, and analytics

4+ years of Digital Agency experience

Demonstrated in-depth technical SEO expertise. Technical and content audit experience on large (preferably eCommerce) sites is a must

Strong understanding of and experience with SEO tools such as Screaming Frog, GA4, Google Search Console, Google Tag Manager, Ahrefs, SEMrush, and more

Account and Project Management: Passionate drive to serve clients and see projects through to completion

Highly organized; able to plan and prioritize multiple projects and tasks; strong attention to detail

Excellent ability to communicate effectively in both written and verbal formats

Proactive in communicating with clients (and internal team) and anticipating their needs/concerns

Significant experience creating and implementing client strategies

Strong analytical skills; able to report on successes/failures and identify areas of continuous improvement

Ability to train other staff members in needed areas of improvement

Desire to continually grow skill set

Must enjoy working closely with a highly skilled team

Growth mindset - Continuous learner and seeker of knowledge