MVR Digital · 1 week ago
Senior Paid Media Strategist
United States
Full-time, Contract
Remote
Senior Level
$70K/yr - $85K/yr
6+ years expMVR Digital is a performance marketing agency recognized for its rapid growth and focus on client outcomes. They are seeking a Senior Paid Media Strategist to lead paid media strategy, manage senior client relationships, and drive performance across various platforms. This role emphasizes strategic authority, budget management, and collaboration with creative teams to optimize media outcomes.
AdvertisingDigital MarketingE-CommerceEmail MarketingMarketingMobile Advertising
Responsibilities
Be responsible for all paid media strategy across the agency as the senior strategic authority
Make final strategic calls on platform approach, budget allocation, testing priorities, and optimization direction across all accounts
Own senior client relationships for accounts spending $100K+ monthly, setting strategy, framing tradeoffs, and presenting clear performance narratives
Guide media buyers across Meta, Google (Search, Shopping, Pmax, YouTube), TikTok, and emerging channels
Set testing roadmaps, campaign structures, and optimization frameworks across all accounts
Partner closely with creative teams to inform strategy based on ad performance and creative testing insights
Proactively identify performance risks and growth opportunities before clients surface them
Ensure tracking foundations are solid (GA4, CAPI, pixel optimization) and performance narratives are clear
Step in hands-on when complex platform issues or strategic pivots require senior expertise
Qualification
Required
+ 6+ years managing Meta campaigns at scale, with deep expertise in Advantage+ Shopping Campaigns (ASC), Campaign Budget Optimization (CBO), and Ad Set Budget Optimization (ABO)
Strong understanding of Meta's machine learning systems (GEM, Andromeda) and how they inform campaign strategy and structure decisions
Experience optimizing Conversion API (CAPI) implementations and understanding how data fed through pixels impacts platform performance
Proven ability to scale Meta accounts from <$50K to $500K+ monthly while maintaining or improving efficiency
Strong Google Ads experience across Search, Shopping, Performance Max, and YouTube
Deep understanding of how creative performance drives media outcomes and ability to translate insights for creative teams
Can build testing frameworks that balance creative iteration with statistical significance
Comfortable analyzing performance by audience, creative, placement, and funnel stage to inform strategy
Understands attribution nuances across platforms and can contextualize performance changes with confidence
Comfortable leading strategic conversations with founders, CMOs, and marketing teams
Can explain complex platform mechanics and performance shifts in clear, actionable terms
Confident pushing back on clients when strategy requires it, while maintaining strong relationships
Able to present performance narratives that connect platform data to business outcomes
Experience mentoring media buyers and raising the strategic bar across a team
Comfortable being the internal authority that teammates consult for strategic guidance
Strong collaborator who can partner with creative, data, and ops teams effectively
Benefits
Performance-based quarterly bonuses tied to client outcomes and ownership behaviors
Professional development support
Fully remote
Company
MVR Digital
Digital Performance Marketing Agency for Growing Brands
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Mark Rosenthal
Founder
Company data provided by crunchbase