BoF Careers ยท 4 days ago
Ralph Lauren Digital Strategy & Innovation Lead
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expRalph Lauren Corporation is a global leader in the design and distribution of premium lifestyle products. They are seeking a Digital Strategy & Innovation Lead to shape and execute the digital vision of the organization, focusing on innovation and cross-functional collaboration to enhance customer experiences and drive business transformation.
Marketing & Advertising
Responsibilities
Proven ability to define and execute digital strategies that anticipate industry shifts and align with enterprise growth goals
Expertise in product and program management, driving initiatives from ideation through launch with measurable business impact
Strong cross-functional leadership skills, influencing executives and collaborating across technology, commercial marketing, retail, operations, design, corporate communications, and finance
Hands-on experience with AI tools and platforms (e.g., generative AI, conversational AI, recommendation engines) to enhance customer and employee experiences
Experience with automation and low-code/no-code tools (e.g., Make, Co-Pilot Studio, etc.) and vibe coding/natural language programming for rapid solution development (Lovable, Cursor, etc). Not Required but nice to have
Demonstrated strength in competitive research, industry trend analysis, and innovation strategy to guide long-term investment and business transformation
Exceptional presentation, storytelling, and thought leadership skills to communicate complex strategies to executives, boards, and external audiences
Skilled in driving change management and cultural adoption of digital-first tools and practices across the enterprise
Accelerate innovation by identifying, evaluating, and piloting emerging technologies (AI, automation, data analytics, personalization, and beyond), while monitoring consumer trends and competitive products to shape strategic roadmaps
Own the end-to-end lifecycle of innovation projects, including business case development, funding approvals, product requirements, KPI definition, and reporting progress and outcomes to senior leadership
Establish and enforce governance, best practices, and scalable frameworks for digital product innovation, experimentation, and performance measurement
Cultivate external partnerships with technology vendors, startups, and industry leaders to accelerate Ralph Lauren's digital capabilities and expand the innovation ecosystem
Qualification
Required
Proven ability to define and execute digital strategies that anticipate industry shifts and align with enterprise growth goals
Expertise in product and program management, driving initiatives from ideation through launch with measurable business impact
Strong cross-functional leadership skills, influencing executives and collaborating across technology, commercial marketing, retail, operations, design, corporate communications, and finance
Hands-on experience with AI tools and platforms (e.g., generative AI, conversational AI, recommendation engines) to enhance customer and employee experiences
Demonstrated strength in competitive research, industry trend analysis, and innovation strategy to guide long-term investment and business transformation
Exceptional presentation, storytelling, and thought leadership skills to communicate complex strategies to executives, boards, and external audiences
Skilled in driving change management and cultural adoption of digital-first tools and practices across the enterprise
Accelerate innovation by identifying, evaluating, and piloting emerging technologies (AI, automation, data analytics, personalization, and beyond), while monitoring consumer trends and competitive products to shape strategic roadmaps
Own the end-to-end lifecycle of innovation projects, including business case development, funding approvals, product requirements, KPI definition, and reporting progress and outcomes to senior leadership
Establish and enforce governance, best practices, and scalable frameworks for digital product innovation, experimentation, and performance measurement
Cultivate external partnerships with technology vendors, startups, and industry leaders to accelerate Ralph Lauren's digital capabilities and expand the innovation ecosystem
10 years of experience in digital strategy, product management, or innovation within retail, consumer, or technology-driven industries
Hands-on familiarity with AI, data platforms, and the end-to-end digital product development lifecycle
Ability to balance strategic vision with operational execution in a fast-paced, evolving global environment
Ecommerce, mobile app, and omnichannel experience with global scope
Performance history as a direct people manager with supervisory accountability
High level of intellectual curiosity and comfort with bringing definition and structure to ambiguity
Proven track record of delivering digital transformation or innovation initiatives from concept through execution and measurable impact
Strong analytical and strategic thinking skills, with the ability to build business cases, define KPIs, and measure ROI
Excellent communication and stakeholder management skills, with confidence engaging senior leadership and cross-functional partners
Preferred
Experience with automation and low-code/no-code tools (e.g., Make, Co-Pilot Studio, etc.) and vibe coding/natural language programming for rapid solution development (Lovable, Cursor, etc)
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase