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Philips · 2 days ago

Campaign Activation Manager

Cambridge, MA

Full-time

Onsite

Senior Level

$135K/yr - $216K/yr

5+ years exp

Philips is a health technology company dedicated to improving healthcare access for everyone. The Campaign Activation Manager will execute and manage digital campaigns to enhance Philips' reputation and generate demand for its products, while optimizing campaign execution and centralizing resources for better ROI.

B2BConsumer ElectronicsElectronicsLightingWellness

No H1B

Responsibilities

Act as single point of contact for integrated campaigns for the region, supported under service level agreement. Ensure that all digital campaign media (paid search, social, display, others) are planned, set up, run, and optimized according to the defined strategy and development processes

Lead creation and coordination of cross-channel digital (paid) media plans, responding to regional briefs and supervising and managing media and channel resources to ensure effective operations

Ensure the digital campaign ecosystem and targets are defined, appropriate, and in line with overall KPIs. Manage campaign performance on behalf of the region together with the Marketing Insights & Analytics team

Ensure effective communication and cooperation between the local region team and the Center of Excellence team

Leverage best practices and help to streamline the activation marketing processes in the market

Qualification

Digital campaign managementIntegrated campaign approachAnalytical skillsB2B Healthcare experienceMedia planningCommunication skillsCustomer focusStrategic thinking

Required

5+ years' experience of driving digital excellence and managing digital campaigns in a complex business environment in a central or market function

deep understanding of owned (.com, email marketing), earned, and paid media (SEA/SEM/PPC, social, programmatic) methodologies

ability to apply integrated campaign approach and hands-on mentality, E2E ownership combined with excellent analytical, strategic, and communication skills

Bachelor's degree in Marketing, Business Administration, or related field required

must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position

highly customer focused

translating audience insights and data into high-engaging and converting activities

US work authorization is a precondition of employment

must reside in or within commuting distance to Cambridge, MA