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KPMG US · 1 week ago

Manager, Key Account Marketing, Private Equity

Baltimore, MD

Full-time

Hybrid

Mid, Senior Level

6+ years exp

KPMG is a renowned provider of audit, tax, and advisory services, recognized for its commitment to individual development and community support. They are seeking a Manager, Key Account Marketing-Private Equity to develop marketing plans, manage client relationships, and drive client demand through tailored marketing initiatives.

Financial Services

No H1B

Responsibilities

Develop marketing plans that prioritize account goals and drive client demand, focused on tailored and measurable account-based marketing and client experience initiatives such as client events, sponsorships, collateral, share forums, digital and social programs

Activate and deploy existing industry and functional marketing campaigns to client targets, sourcing existing content and customizing for specific client including existing national Private Equity (PE) marketing tactics, functional campaigns and other industry wide campaigns

Create and execute strategic relationship development strategies that align to the client journey, including the identification of white space opportunities and creation of necessary marketing assets to support

Manage data integrity and client contact activity for example campaign management, development of dashboards, tracking and reporting

Apply an understanding of the firm brand, solutions, corporate assets, industry trends and data driven insights to drive demonstrable growth for each assigned account

Use the firm's Strategic Account Management framework to define the account's growth plan and areas of focus as well as share and enable account-based marketing best practices across the account team, global, national and industry networks

Qualification

Account-based marketing strategySalesforce experienceProject managementStrategic account managementMarketing plans developmentClient relationship developmentTime management

Required

Minimum six years of recent experience in marketing, account management or relevant, preferably in a professional services environment

Bachelor's degree from an accredited college or university

Progressive and strategic account management experience on large global or complex accounts

Account-based marketing strategy experience, including the development and implementation of measurable strategies

Excellent project and time management as well as prioritization skills around multiple overlapping campaigns

Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)