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Calvin Klein · 4 days ago

Manager, Global Integrated Marketing

New York, NY

Full-time

Hybrid

Mid, Senior Level

$101K/yr - $137K/yr

5+ years exp

Calvin Klein is a leading lifestyle brand that fosters an inclusive and collaborative culture. The Manager, Global Integrated Marketing will drive the development and execution of strategic Go To Market plans, focusing on unified global messaging across eCommerce and media while collaborating with cross-functional teams.

ApparelBrand MarketingFashionTextiles

Responsibilities

In alignment with strategies set forth by the CMO and within the Global Integrated Marketing team, support the development of cohesive full-funnel marketing plans seasonally, focusing on how brand creative and messaging comes to life across global and regional digital channels

Establish strong relationships with key stakeholders throughout the organization (Creative, Social Media, Media, Licensee Marketing, Regional teams) to inform on-going planning and business/brand alignment

Own the global e-commerce calendar, working with Global Social and Marketing teams to align weekly messaging across all key regions and build a unified global eCommerce experience

Partner closely with Marketing Operations and Creative teams to ensure channel planning needs, asset requirements and delivery time timetables are achieved to meet launch timings on eCommerce, CRM and Media

Support the development of seasonal media plans– including global/regional planning and reviews, reporting and share-outs with cross-functional teams

Support business and marketing analytics for all initiatives, challenging partnering teams to deliver against key KPIs

Build and maintain strong partnerships with key media, platform, intelligence and technology partners to continue to foster innovation and excellence for the brand within the industry

Support the development and tracking against seasonal measurement plans – inclusive of global/regional reporting, and lead share-out with cross-functional teams

Qualification

Integrated marketingE-commerce experienceProject managementAnalytical skillsCommunicationPassion for fashionPowerPointExcelWordGoogle DriveCollaborationAttention to detail

Required

5-6 years of Marketing experience, with a proven experience in the development and execution of 360 owned, earned and paid marketing plans

Bachelor's Degree Required

Demonstrated ability to work cross functionally in a global capacity

Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels

Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail

Strong writing and editing skills

Experience with ecommerce, paid media, and how brand stories come to life on digital channels

Analytical, with the ability to provide strategic recommendations based on data

Passionate about fashion, art, pop culture and global events

Ability to quickly absorb the Calvin Klein brand and aesthetic

High proficiency in PowerPoint, Word, Excel and Google Drive suite

Preferred

Keynote experience a plus

Benefits

Best in class medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

An above-market 401(k) contribution to help our eligible associates save for retirement

Generous company-paid holidays

Paid time off

Hybrid working arrangements

Volunteer opportunities

Seasonal hours

Flexible work schedules

A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities

Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through

Support for continued education including tuition reimbursement

Shop at our company outlets and e-commerce sites at a discount