The Morton Arboretum · 6 days ago
Senior Marketing Manager
Lisle, IL
Full-time
Hybrid
Senior Level
$77K/yr - $87K/yr
5+ years expThe Morton Arboretum is a globally recognized, tree-focused botanical garden near Chicago in Lisle, Illinois. They are seeking an experienced Senior Marketing Manager to advance the Arboretum’s vision through strategic audience development and integrated marketing campaigns, driving earned revenue and paid attendance for public programs and exhibits.
Museums and Historical SitesNon ProfitOutdoorsWildlife Conservation
Responsibilities
Act as the lead contact for advertising agencies and partners, in concert with the Director of Marketing
In collaboration with the Director of Marketing, develop omni-channel marketing plans that support organizational and revenue objectives. Ensure the latest advances in technology are implemented into advertising campaigns, especially as related to AI
Develop creative briefs in support of marketing plans for both internal and external partners to identify clear goals and deliverables
Work with the Director of Marketing to prepare the annual marketing budget. Responsible for budget management of each campaign and ensuring maximum value on advertising spend. Monitor and manage expenses, working with the Marketing Specialist
Lead a team to produce campaign deliverables ensuring timely review and delivery
Collaborate with in-house creative teams spanning design, videography, social media, and brand marketing to bring marketing plans and campaigns to life
Manage email schedule, production timelines, and implement strategy. Review advertising, email, and web copy, with occasional copywriting and other content production as needed
Ensure brand standards and brand communication strategies are consistently maintained and applied through all touch points and communication platforms
Develop and analyze sales/attendance patterns and pacing, campaign results, and ticket sales history to provide actionable insights and recommendations. Build and generate reports and dashboards to track key performance indicators (KPIs) including but not limited to visitation data, public programs, return on advertising spend, and more
Demonstrate alignment with the Arboretum’s employee core values
May serve in a supervisory capacity of one or more employees, providing leadership guidance and communicating the organization's goals. This includes:
Hiring, training, coaching and developing team members, by providing recognition and feedback, and evaluating performance
Ensuring that team members adhere to the Arboretum’s policies and procedures, and maintaining a safe and compliant work environment
Building and maintaining positive working relationships with team members, colleagues, and other stakeholders to foster a collaborative and supportive work environment
Qualification
Required
Bachelor's degree required
5+ years professional marketing experience required, marketing agency experience a plus
Strong analytical and problem-solving skills required
Salesforce or other CRM database experience desired
Comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization
Demonstrated experience in digital marketing with understanding of digital advertising, marketing/sales funnel, data analytics, performance measurements, deep knowledge of social media, and A/B testing
Strong integrated marketing background with experience and knowledge to manage marketing mix on digital marketing and direct response including email, print, content, social media, video ads, programmatic, mobile, PPC/SEM as well as traditional advertising, OOH, TV, radio, etc
Strong marketing copywriting skills and experience writing creative briefs
Experience with implementing AI into marketing campaigns
Ability to act independently, take initiative, and meet changing priorities in a fast-paced environment
Benefits
Competitive benefits package
Company
The Morton Arboretum
The Morton Arboretum is an international outdoor tree museum and tree research center.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jill C. Koski
President and CEO
Recent News
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