Grownsy · 4 hours ago
Senior Manager Marketing Strategy
United States
Full-time
Remote
Senior Level
7+ years expGrownsy is a company focused on parenting-related products and services, and they are seeking a Senior Manager of Marketing Strategy. The role involves leading market research, defining audience personas, developing marketing strategies, and collaborating cross-functionally to optimize campaigns that resonate with parents.
BabyConsumer GoodsE-CommerceRetail
Hiring Manager
王泽翎
Responsibilities
Lead end-to-end market research: Design quantitative/qualitative studies, conduct consumer interviews, leverage social listening tools, and analyze trends + competitive landscapes to uncover high-impact insights
Define core audience personas, map customer journeys, and distill parenting-focused insights to guide brand positioning and data-driven marketing strategies tailored for consumers
Translate insights into creative excellence: Develop compelling marketing strategies, campaign concepts, and go-to-market plans that align with cultural nuances and parent needs
Collaborate cross-functionally with content, creative, and product teams to build data-backed campaign messaging, content calendars, video scripts, influencer briefs, and authentic social media storytelling
Partner with media, influencer, and PR teams to ensure all marketing initiatives are insight-led, culturally relevant, and consistent with our brand identity across every touchpoint
Drive continuous optimization: Provide data-backed rationales for marketing recommendations, monitor campaign performance, and refine messaging + targeting to maximize ROI
Stay ahead of the curve: Track U.S. parenting trends, cultural conversations, and emerging community topics to identify untapped growth opportunities for our brand
Equip leadership with strategic intelligence: Develop competitive analysis reports to inform key business decisions and industry trend alignment
Qualification
Required
7+ years of proven experience in marketing strategy, brand marketing, or consumer insights—ideally with a focus on the market
Hands-on expertise in digital marketing, market research methodologies, and end-to-end creative campaign planning (from concept to execution)
A creative problem-solver: You're passionate about turning complex consumer data into strategies that build genuine connections with parents
Exceptional communication & presentation skills: You can distill dense data into clear, actionable ideas that persuade stakeholders at all levels
Preferred
Experience with consumer strategy
Experience with CPG
Experience with DTC brands
Experience with baby & parenting products
Benefits
100% remote work flexibility
Collaborative, inclusive team culture that values creativity and data equally.
Opportunities for professional growth as we expand our global footprint.
Company
Grownsy
Grownsy supplies baby care products like bottle washers, nasal aspirators, food makers, gates, and carriers for infant needs.
51-200 employees
Funding
Current Stage
Growth StageRecent News
2026-01-05
2025-12-17
EIN Presswire
2025-11-05
Company data provided by crunchbase