EOS Hospitality · 3 days ago
Digital Content & Social Media Manager
Harwich, MA
Full-time
Onsite
Mid Level
3+ years expEOS Hospitality is seeking a Digital Content & Social Media Manager to oversee the digital ecosystem for Wequassett, including the brand website and social media channels. This role involves content creation, campaign execution, and collaboration with internal teams and partners to ensure brand consistency and enhance digital performance.
Hospitality
Responsibilities
Manage and maintain Wequassett’s brand website, ensuring accuracy, freshness, visual excellence, and brand consistency
Oversee content and listings across third-party platforms and distribution channels
Own all digital imagery, copy, and content standards, ensuring alignment with the Wequassett brand voice and luxury positioning
Work with internal teams and external partners to develop high-quality content for various marketing channels, including website, social media, email newsletters, and print materials
Create high-quality, engaging, and visually appealing content that aligns with the resort’s brand identity
Collaborate with photographers, videographers, and designers to produce multimedia content
Write and edit compelling copy for social media posts, blog articles, email newsletters, and website updates
Create, design, and publish engaging social media content across all platforms
Develop visual and written content for social media, digital advertisements, promotional materials, blogs, and campaigns
Capture on-property content including photography, video, and behind-the-scenes storytelling to highlight experiences, events, and seasonal moments
Develop and implement social media strategies to increase followers, engagement, and brand loyalty
Engage with guests and potential customers on social media, responding to comments, messages, and reviews in a timely and professional manner
Foster a sense of community and brand loyalty through personalized interactions and user-generated content campaigns
Monitor social media trends and adapt strategies accordingly to stay ahead of the curve
Support and promote resort programming, events, seasonal initiatives, and partnerships through digital storytelling
Manage and execute email campaigns in collaboration with marketing and revenue teams
Assist in planning and executing digital advertising campaigns to drive awareness, engagement, and bookings
Manage and support PR initiatives, including press outreach, influencer hosting, media visits, and brand partnerships
Work closely with third-party PR, digital, and creative agencies to ensure seamless execution and consistent messaging
Partner cross-functionally with Sales, Marketing, Operations, and Revenue teams to align digital efforts with business objectives
Track performance metrics, engagement, and campaign results, providing insights and recommendations for optimization
Stay current on digital trends, social platforms, and emerging tools to keep Wequassett at the forefront of luxury hospitality marketing
Prepare regular reports on marketing activities, campaign performance, and market trends
Use data-driven insights to inform marketing strategies and decision-making
Present findings and recommendations to senior management
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, or a related field
3+ years of experience in digital content, social media, or brand marketing
Strong eye for design, photography, and visual storytelling
Exceptional writing and editing skills with a refined, brand-appropriate tone
Experience managing websites, CMS platforms, social media channels, and email marketing tools
Comfort working with third-party agencies and creative partners
Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Self-motivated, collaborative, and comfortable working in a fast-paced, on-property environment
Preferred
hospitality or luxury experience strongly preferred
Company
EOS Hospitality
EOS Hospitality is a full-service management company that operates a portfolio of 50+ thoughtfully selected hotels and resorts across the United States.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Simon Mais
Chief Operating Officer
Company data provided by crunchbase