Baldwin Publishing ยท 4 days ago
Digital Strategy Director for a Recipe Website
Washington Crossing, PA
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expBaldwin Publishing, a health and food media company, is looking for an experienced Digital Strategy Director to grow and manage the recipe content on their healthy recipe website. The role involves oversight of content creation, audience development, and communications strategies to engage a health-focused audience and advertisers.
AdvertisingHealth CareMarketingPublishingSocial Media
Responsibilities
Plan the weekly editorial lineup for the marketing vertical: Landing pages, SEM campaigns, PR News Releases, B2B & B2C newsletters and social media campaigns
Collaborate and coordinate with the Social Media Manager and Audience Development Manager to promote content across all platforms
Support and direct the recipe editor to strategically create new content that aligns with your goals and food and nutrition trends and news
Manage the relationship between the web development team, CMS programmer and the internal marketing and content development staff
Find and develop relationships with a diverse group of nutrition experts and influencers
Qualification
Required
At least 5 years of digital experience marketing food/recipe content
Experience with digital content strategy in Food Media
Experience with recipe websites, apps and social media
Experience with audience growth and engagement
Experience with SEO, SEM and digital marketing techniques
Experience with content management systems
Editorial experience managing and planning content using optimization and traffic-building strategies for recipes and blogs
Understanding content asset organization in a Content Management System (CMS)
Strong understanding of technical SEO, including indexing and crawl issues, optimization strategies, and canonical tagging system
A strong understanding of Google's current content algorithm and the key factors that impact visibility in search results
Tracking analytics, conversions and goals
Email and social media strategy for B2B and consumer subscribers
Backlink and influencer strategy to expand content promotion strategy
Company
Baldwin Publishing
Baldwin Publishing creates premium, medically-approved health and wellness content for healthcare, grocery and employee wellness companies.
Founded in 1994Washington Crossing, Pennsylvania, USA
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Toni Donina
CEO, Publisher
Company data provided by crunchbase