Forvis Mazars US · 1 week ago
Brand and Communications Senior Director
Louisville, KY
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expForvis Mazars US is seeking a Brand & Communications Senior Director to lead the development and execution of their brand and communications strategy. This role involves overseeing brand governance, leading a high-performing team, managing firm-wide communications, and driving integrated marketing campaigns to enhance brand reputation and business growth.
AccountingConsultingFinancial Services
Responsibilities
Lead the firm's comprehensive brand strategy, including market positioning & visual identity, to ensure unparalleled clarity, consistency, & differentiation that helps drive revenue growth
Drive the long-term growth of brand equity through strategic storytelling, sophisticated creative direction, & integrated, multi-channel campaigns
Oversee brand governance protocols & ensure firmwide adherence to established brand standards across all business functions
Serve on the Global Brand, Marketing, & Communications Committee to contribute to global brand development, governance, & strategic alignment
Passion to deliver win-win solutions & provide an Unmatched Client Experience®
Lead a high-performing brand & communications team of Directors
Cultivate & maintain strong collaborative partnerships across Marketing, Business Development, HR, Operations, & with National, Regional, & local marketers & Partners/Managing Directors
Function as a trusted strategic advisor to senior leaders on brand integrity, message discipline, & communications best practices
Ability to navigate a large, complex, matrixed organization
Direct the firm-wide communications strategy, encompassing internal communications, external communications, executive visibility, & thought leadership initiatives
Manage the development of the firm's core narrative, messaging frameworks, & content strategy
Oversee the media relations function, including the strategic deployment of press releases, proactive media engagement, & crisis & reputation management
Provide strategic communications counsel to Senior Leadership for high-impact presentations, firmwide announcements, & key strategic messaging
Develop & execute internal communication strategies that fortify organizational culture, enhance employee engagement, & ensure alignment with core business priorities
Collaborate with marketing leadership to devise & implement integrated brand & communications campaigns that support broader marketing objectives & drive awareness, preference, & business growth
Ensure seamless alignment between brand campaign initiatives & overarching business & growth strategies
Lead a team of highly experienced Directors who oversee dedicated teams for communications, content strategy, creative services, & digital channels (including social media, website, SEO/AIO, & email)
Guide the strategic development & execution necessary to monitor brand performance, analyze campaign results, & leverage audience insights to inform & refine strategy
Expertise in crafting & executing thought leadership strategies to enhance brand reputation & establish industry authority
Proficient in leveraging AI tools to streamline content creation, generate insights, & boost marketing efficiency
Passionate about modern MarTech with a focus on integrating AI-driven solutions into branding & communications strategies
Strong communicator with the ability to simplify complex topics into clear, actionable insights for clients & stakeholders
Experienced in collaborating with executives & SMEs to create compelling perspectives & activate thought leadership & messaging across channels
Qualification
Required
Bachelor's degree in related field
10+ years of relevant leadership experience in brand management, public relations, corporate communications, or integrated marketing roles
Preferred
Experience within professional services or a B2B environment
In-depth understanding of digital & social media channels, modern brand activation techniques, and sophisticated content strategies
Experience managing and leading the creative development of national advertising campaigns
Demonstrated experience working directly with executive leadership and managing sensitive or high-stakes communications with discretion
Proven track record of strong, positive leadership with demonstrated success in coaching and developing high-performing teams
Company
Forvis Mazars US
Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
T
Tom Watson
Chief Executive Officer
G
Gregory Shoemaker
Chief Technology Officer
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