Peterson's · 14 hours ago
EdTech Account Executive
Denver, CO
Full-time
Hybrid
Entry, Mid Level
2+ years expPeterson's is a leader in education support, providing comprehensive resources for students and educators. The Account Executive will focus on new business development for K–12 test preparation solutions, engaging with school district leaders to improve student outcomes through high-quality test prep.
Education Management
Responsibilities
Own the full sales cycle for new K–12 school district accounts , from prospecting through contract execution
Identify, qualify, and pursue district opportunities across assigned territories
Develop and execute territory and account strategies aligned to academic calendars and funding cycles
Conduct needs assessments with district stakeholders to understand instructional goals, assessment priorities, and challenges
Position test prep solutions as part of a broader instructional and readiness strategy
Deliver tailored demos, presentations, and proposals aligned to district priorities
Build relationships with district leaders, principals, assessment coordinators, counselors, and educators
Navigate complex, multi-stakeholder decision-making environments
Represent the company at conferences, district meetings, and education events
Manage RFPs, pilots, and procurement processes, including school board approvals
Collaborate with internal teams on pricing, contracts, and implementation planning
Maintain accurate pipeline, forecasting, and activity tracking in CRM
Stay informed on K–12 assessment trends, policy changes, and funding sources (e.g., Title I, ESSER)
Provide market feedback to product and marketing teams to inform the roadmap and messaging
Qualification
Required
2-3 years of combined experience in EdTech sales, account management, customer success, and/or K–12 teaching, preferably with school district experience
Proven track record of new business sales in complex, consultative environments
Experience navigating district buying cycles, budgeting, and procurement processes
Strong presentation, communication, and relationship-building skills
Thrives in a high-growth, start-up type environment where processes are still being developed. Adaptability to evolving processes and openness to change as systems and strategies are built and refined will be essential to success in this role
Preferred
Experience selling test prep, assessment, or instructional technology into K–12
Familiarity with RFP responses and board-level presentations
Background in education, assessment, or former classroom experience
Benefits
Comprehensive benefits and growth opportunities
Company
Peterson's
Since 1966, Peterson's has helped provide students, teachers, parents, and members of the military with the best and most up to date information on college admissions, scholarships, opportunities, and more.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mo Lam
Chief Financial Officer
Company data provided by crunchbase