Ulta Beauty · 1 week ago
Sr Director Marketing Strategy and Planning
Bolingbrook, IL
Full-time
Onsite
Director/Executive
$202K/yr - $250K/yr
12+ years expUlta Beauty is the largest North American beauty retailer, seeking a Senior Director of Marketing Strategy & Planning to shape their marketing agenda and drive customer loyalty. This role involves developing integrated marketing strategies, overseeing planning and performance measures, and ensuring alignment across various marketing functions to maximize business impact.
BeautyConsumer GoodsCosmeticsRetail
Responsibilities
Develop and lead the marketing strategy planning process - from long-term strategy to annual marketing plans to seasonal and in-season execution - to ensure plans are aligned with enterprise business goals and drive measurable impact
Establish and enforce marketing governance by defining priorities and decision-making frameworks to optimize focus and productivity across all marketing initiatives
Drive operational discipline across marketing functions by standardizing processes, implementing best practices, and ensuring consistency in execution across channels and teams, including management of key leadership decision-making forums
Define and track key performance indicators (KPIs) for marketing programs, campaigns, and initiatives to measure effectiveness, ROI, and alignment with business objectives, and establish proper cadence and reviews of marketing performance against strategy and plans
Partner with cross-functional stakeholders including Merchandising, Digital, IT, Retail Operations, Finance, HR, and Procurement to ensure alignment of marketing strategy with enterprise priorities
Oversee marketing forecasting and resource planning, including budget management, capacity planning, and allocation of investments to maximize ROI and business outcomes
Implement change management practices to support new marketing processes, tools, and initiatives, ensuring organizational readiness and adoption across the marketing function
Drive continuous improvement by evaluating workflows, identifying inefficiencies, and implementing process optimizations to increase productivity and operational excellence
Lead, mentor, and develop a high-performing team, fostering a culture of accountability, collaboration, and professional growth
Serve as a strategic advisor to senior leadership, translating marketing data, insights, and performance metrics into actionable recommendations that guide enterprise decision-making
Foster a culture of accountability, collaboration, innovation, and continuous improvement within the Marketing organization
Qualification
Required
Bachelor's degree in Marketing, Business, or related field required
Minimum 12 years of progressive experience in marketing with varied experiences across brand strategy, brand and/or integrated marketing, loyalty, media, customer insights, or marketing operations within a complex, multi-channel organization, ideally in retail or beauty industry
Experience implementing marketing processes, workflow optimizations, and change management initiatives to improve efficiency and effectiveness across large teams
Proven ability to develop and execute enterprise-level marketing strategies that drive measurable business outcomes
Strong financial, business, and customer acumen with an ability to link marketing activities to broader business and customer KPIs
Executive presence with exceptional communication, storytelling, and stakeholder engagement capabilities
Strong analytical, problem-solving, and decision-making skills
High emotional intelligence, influencing skills, and the ability to build relationships across levels and functions
Demonstrated ability to operate with agility, manage competing priorities, and lead through ambiguity
Passion for developing others, building high-performing teams, and contributing to a positive, inclusive culture
Preferred
MBA or advanced degree
Benefits
Paid time off
Health
Dental
Vision
Life and disability benefits
Company
Ulta Beauty
Ulta Beauty is a beauty retailer that offers a wide range of products including cosmetics, fragrances, skincare, and hair care.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$266.3MKey Investors
Berkshire HathawayDimensional Fund Advisors
2024-08-14Post Ipo Equity· $266.3M
2016-10-11Post Ipo Equity
2007-10-25IPO
Leadership Team
Kecia Steelman
President & Chief Operating Officer
Chris Lialios
Senior Vice President Controller
Recent News
2026-01-22
Retail Dive
2026-01-16
FX News Group
2026-01-16
Company data provided by crunchbase