Nosh.com · 1 week ago
Vice President of Sales - Fremont Brewing
Nosh.com is seeking a Vice President of Sales for Fremont Brewing Company to lead commercial strategy and execution across multiple brands. The role involves owning revenue growth and sales execution while building a high-performing sales organization and collaborating cross-functionally with other departments.
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Responsibilities
Lead collaboratively with the executive team to develop sales strategy and own execution across multiple brands and channels
Build, develop, and lead a high-performing, multi-state sales organization
Establish sales organization structure, roles, incentives, and performance expectations
Serve as a senior leader and strategic partner to the executive team
Develop and execute short and long-term revenue growth strategies aligned with company objectives
Set, manage, and forecast company-wide sales targets and KPIs
Lead annual sales planning, including volume, revenue, pricing, and margin strategy
Identify expansion opportunities across geographies, channels, and brands
Own senior-level relationships with wholesaler executives and key retail partners
Lead annual wholesaler business planning, goal setting, and performance reviews
Develop and manage wholesaler pricing strategies, incentives, and programming
Ensure consistent execution standards and accountability across all distributor partners
Own the sales budget and partner closely with Finance on forecasting, pricing, and profitability
Drive disciplined use of trade spend, incentives, and sales investments
Use sales data (VIP, Circana, Nielsen) to inform decision-making and course-correct performance
Deliver regular performance reporting and insights to executive leadership
Partner with executive leadership on brand strategy, innovation launches, and go-to-market execution
Collaborate with Operations and Supply Chain to align demand planning with production capacity
Provide market intelligence to inform innovation, packaging, and portfolio strategy
Act as a steward of company culture, values, and long-term brand equity
Qualification
Required
Bachelor's degree (Business, Marketing, or related field preferred)
8–12+ years of sales leadership experience within craft beer, beverage alcohol, or adjacent categories
Proven experience leading multi-state, multi-brand sales organizations
Strong understanding of wholesaler economics, pricing structures, and route-to-market dynamics
Demonstrated success driving revenue growth while protecting margin and brand integrity
Advanced financial acumen with experience managing budgets, forecasts, and trade spend
Deep familiarity with industry data platforms (VIP, Circana, Nielsen)
Exceptional leadership, communication, and executive presence
Willingness and ability to travel extensively
Valid driver's license and clean driving record
Must be at least 21 years of age
Preferred
Existing senior-level wholesaler relationships in the Northwest, Westcoast and beyond
Experience scaling brands or portfolios through periods of rapid growth or change
Experience integrating new brands, markets, or acquisitions
Working knowledge of brewing operations and draft systems
Company
Nosh.com
Nosh: Food Industry News, Insights, and Education for the CPG Community. Published by BevNET.
Funding
Current Stage
Early StageCompany data provided by crunchbase