GALLO · 1 week ago
Brand Marketing Manager - Pink Whitney
Modesto, CA
Full-time
Hybrid
Mid, Senior Level
$122K/yr - $183K/yr
3+ years expGALLO is a top spirits supplier in the United States, focused on building the next great American spirits company. They are seeking an experienced Brand Marketing Manager to lead brand initiatives, manage budgets, and optimize marketing strategies to drive growth and brand health.
Wine & Spirits
No H1B
Hiring Manager
Jennie Johnson
Responsibilities
Lead high-impact brand initiatives that drive growth, profitability and long-term brand health at Gallo
Own day-to-day A&P and go-to-market budgets, support P&L decisions, and manage multiple launches, repositioning and cost-saving programs
Translate consumer and channel insights into actionable plans, optimize the marketing mix and pricing, and recommend trade-offs that improve GM performance while protecting brand equity
Coach and partner with internal teams and agencies to build the Brand Story, Brand Universe and BSP-aligned communications
Lead parts of the Agile roadmap and OGSM work, and contribute to brand architecture and Sixth Standard strategy
Conduct regular market visits and collaborate closely with Commerce and Sales to keep activation grounded in real-world performance
Design test-and-learn plans for innovations, measure ROI, and scale successful proofs of potential
Qualification
Required
Master's degree plus 3 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility
Required to travel up to 25% of the time in-market in order to perform job duties
Knowledge of the on-premise channel
Experience managing multiple external agencies
Strong analytical & financial acumen
Ability to influence management, lead cross-functional teams, and work through others
Ability to effectively manage competing priorities and operate with a sense of urgency
Excellent written & verbal communication skills
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description
Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description
Preferred
Master's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo Spirits BU experience reflecting increasing levels of responsibility
Experience Managing a P&L
Experience working in an agile environment
Beer or spirits industry experience
Solid understanding of 3-tier distribution system
Benefits
Medical and dental coverage
401k plans
Profit sharing
Pet insurance
Company holidays
Access to an employee wine shop
Company
GALLO
We're proud to be home to the top wine and spirits brands in the U.S., including High Noon and Barefoot Wine.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Eder Javier Cuiriz
Consumer Journey Partner
Hilary Wright
Talent Acquisition Partner
Recent News
Research and Markets
2025-07-22
Company data provided by crunchbase