Vallo Media ยท 2 days ago
SEM Manager (Google / Bing Ads)
Vallo Media is a performance marketing agency seeking a mid-level SEM Manager with expertise in Google and Bing Ads. The role involves overseeing a large-scale eCommerce account, focusing on campaign management, optimization, and collaboration with senior strategists.
Marketing & Advertising
Responsibilities
Own and optimize Google Ads accounts for a high-volume eCommerce advertiser
Manage and scale Search, Shopping, and Performance Max campaigns
Analyze performance data and make informed optimization decisions
Partner on creative strategy, including ad copy, promotions, and offer testing
Support various seasonal initiatives, including strategy for catalog and retargeting campaigns
Ensure accurate tracking and measurement using GA4 and Google Tag Manager
Identify opportunities to expand or improve account performance
Prepare clear performance insights and recommendations for internal and client-facing discussions
Qualification
Required
3+ years of hands-on paid media experience
Deep expertise in Google Ads for eCommerce (Search, Shopping, Performance Max)
Experience managing large product catalogs and complex account structures
Strong understanding of both B2B and eCommerce buying behavior
Proficiency with GA4, Google Tag Manager, Merchant Center, and conversion tracking
Ability to advise on creative strategy and promotional testing
Strong analytical skills and comfort working with performance data
Professional-level English communication (written and spoken)