Plum+Sparrow · 1 week ago
Marketing + Social Media Manager
San Diego County, CA
Part-time
Hybrid
Mid LevelPlum + Sparrow is a beloved modern mama + baby lifestyle brand known for our stylish and functional essentials. They are seeking a creative, strategic, and highly organized Part-Time Marketing & Social Media Manager to help grow their brand through effective social media strategies, digital marketing oversight, and community events.
Retail
Responsibilities
Plan and execute our social media strategy across Instagram, TikTok, Pinterest, and additional platforms
Create engaging, on-brand static and dynamic content including reels, photos, stories, and short-form videos
Manage influencer partnerships, collaborations & outreach
Support creative production and assist with photo + video shoots
Oversee and execute paid advertising campaigns across platforms (Meta, Google, Pinterest, etc.)
Monitor performance, optimize campaigns, and provide regular KPI reports
Manage email and SMS marketing, including planning sends, writing copy, and building campaigns
Maintain cohesive brand messaging across all digital touchpoints
Coordinate, plan, and support in-person events, pop-ups, brand activations, and partnership opportunities
Ensure all event experiences and materials align with the Plum + Sparrow brand
Track analytics and make recommendations based on performance and trends
Stay up to date with industry trends, new tools, and creative opportunities
Collaborate with the team on product launches, campaign concepts, and brand storytelling
Qualification
Required
Experience with paid ads, email marketing, and text (SMS) marketing
Strong creative eye with an ability to concept, create, and execute compelling content
Knowledge of analytics, KPIs, and performance optimization across platforms
Excellent writing and communication skills
Highly organized self-starter who thrives in a fast-moving, flexible work environment
Preferred
Love a family-feel team culture
Are passionate about the baby + mama lifestyle space
Enjoy learning new tools, staying on top of digital trends, and thinking creatively
Get excited about community building + events
Benefits
Flexible, remote schedule
Small, creative team with room to grow
Work with a brand loved by moms nationwide
Meaningful, fun, impactful work
Company
Plum+Sparrow
We are an online baby brand cultivating a village community
Founded in 2015
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase