Robert Half · 1 week ago
Marketing Analyst / Brand Marketing Analyst
Anaheim, CA
Full-time
Onsite
Entry, Mid Level
$54/hr - $54/hr
2+ years expRobert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. They are seeking a skilled Marketing Analyst to develop and execute digital media campaigns while analyzing data to optimize performance and drive innovation in programmatic environments.
ConsultingHuman ResourcesRecruitingSecurity
Responsibilities
Develop and execute digital media campaigns using DSP platforms such as DV360, Yahoo, and Amazon
Monitor campaign performance and utilize optimization strategies to achieve key performance metrics
Analyze data from dashboards and reports to provide actionable insights and recommendations
Manage multiple campaigns simultaneously, ensuring precision and adherence to deadlines
Collaborate with internal teams and external vendors to align strategies and achieve marketing objectives
Create detailed documentation and reporting to track campaign progress and results
Troubleshoot issues related to campaign execution and provide timely solutions
Drive innovation by exploring and implementing strategies in emerging programmatic environments, including audio
Optimize budget allocation and media buying processes to maximize return on investment
Design and maintain dashboards to streamline reporting and performance tracking
Qualification
Required
Bachelor's degree in marketing, communications, or a related field
2-4 years of experience in digital media planning, buying, or programmatic activation
Hands-on experience managing campaigns within DSP platforms such as DV360, Yahoo, or Amazon
Strong analytical skills with the ability to interpret campaign data and performance metrics
Comprehensive understanding of programmatic fundamentals and optimization techniques
Proven ability to manage multiple campaigns with accuracy and efficiency
Passion for innovative marketing strategies and emerging digital environments
Excellent communication and organizational skills to collaborate effectively with stakeholders
Benefits
Medical, vision, dental, and life and disability insurance
401(k) plan
Company
Robert Half
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10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Keith Waddell
President and CEO
Paul Gentzkow
President and Chief Executive Officer, Talent Solutions
Recent News
EIN Presswire
2025-04-14
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