Edward M. Kennedy Institute for the U.S. Senate · 6 days ago
Chief Marketing and Communications Officer
Boston, MA
Full-time
Hybrid
Director/Executive
$110K/yr - $130K/yr
10+ years expThe Edward M. Kennedy Institute for the United States Senate is an independent nonprofit organization that educates the public about the Senate's role in government and promotes civic engagement. The Chief Marketing and Communications Officer (CMCO) will set and execute the Institute’s marketing and communications strategy, overseeing all communications and promotional efforts to enhance awareness and engagement.
CharityEducationEventsMuseums and Historical Sites
Responsibilities
Provide vision, leadership, and strategic direction for all marketing and communications functions
Build, lead, and structure a high-performing marketing and communications team
Ensure alignment, consistency, and brand integrity across all messaging, channels, and platforms
Oversee and manage external agencies, consultants, and contractors in support of strategic objectives
Partner with senior leadership and department heads to align institutional priorities with marketing and communications strategies
Develop and execute a comprehensive, integrated marketing and communications strategy across print, digital, social, media relations, public relations, internal communications, and web platforms
Align public relations and media outreach to effectively reach priority audiences and advance organizational goals
Leverage media, industry, and cultural partnerships—particularly those connected to the Museum’s assets—to amplify reach and impact
Coordinate with internal and external stakeholders to plan and execute cohesive promotional initiatives
Establish clear marketing objectives and KPIs; track, analyze, and report performance, and optimize strategies based on insights
Oversee the development of brand standards, messaging frameworks, and media guides
Lead the creation of innovative, multi-channel marketing campaigns and promotional materials that drive engagement and demand
Develop and manage the marketing and communications budget, including paid advertising and earned media strategies
Create and maintain a comprehensive, evergreen marketing and communications calendar
Ensure consistency and clarity in internal communications and organizational messaging
Serve as a spokesperson for the Institute, as appropriate, including media interviews and public presentations
Perform other duties as assigned by the CEO
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience required
Minimum of 10 years of progressive leadership experience in marketing and communications
Demonstrated success in building brand awareness, driving audience growth, and increasing participation or revenue
Proven ability to lead teams, develop talent, and collaborate across departments
Strong strategic, analytical, and problem-solving skills, with attention to detail and organizational excellence
Exceptional written, verbal, and presentation skills
Experience establishing and executing media, promotional, and strategic partnerships
Expertise in digital platforms, including websites, social media, SEO, online advertising, analytics, and performance metrics
Knowledge of creative development processes, including content creation and graphic design
Comfortable and effective in public speaking and media-facing roles
Proficiency with relevant marketing, communications, and analytics software tools
Preferred
Familiarity with the U.S. government, public policy, or political landscape strongly preferred
Company
Edward M. Kennedy Institute for the U.S. Senate
The Edward M.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Adam Hinds
Chief Executive Officer
Karyssa J DeSorbo
Chief Finance and Business Officer
Recent News
Morningstar.com
2025-10-27
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