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RR Digital · 1 day ago

Social Media Creative Manager

United States

Full-time

Remote

Mid, Senior Level

RR Digital is seeking a Social Media Creative Manager who is a master storyteller and a visionary concept creator. This role involves owning the creative lifecycle of social media content for personal injury lawyers, from concept development to production direction and performance analysis.

Marketing & Advertising

Responsibilities

Creative Concepting: Develop original, engaging social media video concepts (Reels, TikToks, Shorts) tailored to the personal injury legal space

Scriptwriting & Storyboarding: Write punchy, high-conversion scripts and define the visual scenes/storyboards for every production

AI Video Integration: Leverage leading-edge AI tools to enhance video quality, generate b-roll, or create entirely new visual concepts

Production Direction: Work directly with our videographers and editors to provide creative direction, ensuring the pacing, music, and visual style align with the RR Digital standard

Trend Synthesis: Constantly monitor social trends and figure out how to translate them into the professional (but approachable) world of legal marketing

Performance Iteration: Analyze video performance data to refine future scripts and concepts for maximum engagement and lead generation

Qualification

Social media strategyCreative conceptingScriptwritingAI proficiencyVideo production directionTrend synthesisPerformance analysisLegal industry interestHiggsfield.ai experienceMidjourneyRunwayLumaElevenLabsCollaborative spirit

Required

A proven track record of creating short-form video content that captures attention and drives action

Ability to take complex legal topics and turn them into 30-60 second scripts that are easy to digest and share

You must be well-versed in the current AI landscape. We don't just use AI; we lead with it

You can articulate a vision to a videographer and give constructive, precise feedback to an editor

You don't need a law degree, but you must be willing to dive deep into the world of personal injury law to understand what resonates with potential clients