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Merritt Group · 2 days ago

Marketing Account Manager

McLean, VA

Full-time

Onsite

Mid, Senior Level

Merritt Group is a marketing agency seeking a Marketing Account Manager to oversee and execute marketing campaigns for clients. The role involves managing client relations, implementing marketing strategies, mentoring junior team members, and driving results for clients while staying ahead of industry trends.

Advertising

Hiring Manager

Colleen Hill, SHRM-CP

Responsibilities

You oversee and execute work on behalf of marketing clients as we plan, build, and execute marketing campaigns

You implement strategy and processes and deploy resources associated with marketing account functions - demonstrating ownership and oversight of individual account functions (e.g., advertising, social media, sales enablement, etc)

You’re the day-to-day client contact

You anticipate client needs and continuously look for new ways to help our clients communicate with the audiences that are important to them

You ensure account goals are met

You stay on top of trends and issues relevant to clients and their industries and make recommendations to proactively leverage the information

You manage/mentor marketing interns, account coordinators, account executives and senior account executives

You’re focused on maximizing results for your clients

You demonstrate curiosity and initiative in technology, digital media, marketing, and creative

You are a proactive and positive driver of the agency’s culture, image, and brand

You assist in setting strategy for and owning the execution of components of marketing campaigns on behalf of clients - ranging from content, digital, advertising/paid media, social media, web and more - ensuring they align to the client’s broader demand generation/sales goals

You’re able to manage smaller accounts or large programs within bigger accounts with little oversight from the senior team and you meet or exceed all deadlines

You’re the day-to-day contact for clients on your accounts, you’ve built a strong foundation of trust with them and they see you as an expert in your field

You effectively drive internal team meetings and client meetings

You play a strong role in annual, quarterly, and monthly client planning meetings

You ensure both monthly and long-term goals are set and met for all accounts

You’re always looking for ways to show value, give meaningful counsel and demonstrate creativity to your clients; you strive to do more than is required or expected in your role; without being asked, you do things for clients and teams that help drive campaigns or programs forward

You’re able to connect the dots across a client’s programs and campaigns, and you’re starting to think a few steps ahead of the client and beyond what they have asked of us

You look for ways to think bigger and integrate interdisciplinary ideas (marketing, media, content, social, influencer) where it will advance the client’s goals and play the client-facing role while working behind the scenes with other team members

You independently lead and manage execution of industry trade shows and client-sponsored events, including trade show planning, coordination and management, event-vendor management, budget management, and onsite execution and support. Some travel will be required, including travel to trade shows where you will be the only employee managing on-site

You stay on top of industry trends pertinent to the client’s industry and provide insightful recommendations on how to proactively leverage the information

You proactively and consistently bring new ideas to the table — for clients and/or internal teams or committees

You’re vocal in internal meetings and internal communications, sharing ideas across your client channels as well as agency channels

You’re becoming a strong mentor/coach and oversee the work of each person on your account teams to ensure client goals are met

You’re able to manage team members, helping them identify and monitor goals that will further their career

You provide direct, constructive feedback and coaching to teammates; you’re able to communicate about difficult topics in a diplomatic and respectful way

You play a strong role in the recruiting process, ensure the success of hires, and help provide a smooth and successful onboarding experience

You identify and recommend content generation campaigns that will help advance the business objectives of our clients

You’re able to produce a range of compelling and persuasive materials with little to no edits needed from the senior team

You manage the writing and development of higher-level strategic documents, including messaging platforms and campaign plans

You edit and provide direction on the writing work of other team members

You’re able to strategize and implement marketing methodologies, including online content strategy and development, multimedia and social media production and management, email communications, electronic database and content management, and web analytics

You understand strategy and execution of relevant social media channels for our clients

You work with the team to ensure the development and quality execution of compelling social media content

You help create measurement strategies given the measurement tools and methodologies available to us

You have the ability to analyze measurement reports and make adjustments to ensure positive progress of our strategic communications campaigns across paid, earned and owned channels

You treat Merritt Group as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brand

You participate in new business meetings and provide meaningful input and value

You project manage the development of new business proposals and create strategic content

You attend at least four networking events per year

You are building and maintaining a list of business development prospects and conducting outreach on an ongoing basis as directed by senior leadership

You play a leadership role in at least one major agency initiative

You bring new ideas to the table that help streamline efficiencies across account teams and the agency

This position may also require other duties as assigned

Qualification

Marketing strategyClient relationsContent developmentSocial media managementMeasurement strategiesBusiness developmentMentoringTeam managementCommunication skillsCreativity

Required

You oversee and execute work on behalf of marketing clients as we plan, build, and execute marketing campaigns

You're the day-to-day client contact

You anticipate client needs and continuously look for new ways to help our clients communicate with the audiences that are important to them

You ensure account goals are met

You stay on top of trends and issues relevant to clients and their industries and make recommendations to proactively leverage the information

You manage/mentor marketing interns, account coordinators, account executives and senior account executives

You're focused on maximizing results for your clients

You demonstrate curiosity and initiative in technology, digital media, marketing, and creative

You are a proactive and positive driver of the agency's culture, image, and brand

You're able to manage smaller accounts or large programs within bigger accounts with little oversight from the senior team and you meet or exceed all deadlines

You're the day-to-day contact for clients on your accounts, you've built a strong foundation of trust with them and they see you as an expert in your field

You effectively drive internal team meetings and client meetings

You play a strong role in annual, quarterly, and monthly client planning meetings

You ensure both monthly and long-term goals are set and met for all accounts

You're always looking for ways to show value, give meaningful counsel and demonstrate creativity to your clients; you strive to do more than is required or expected in your role; without being asked, you do things for clients and teams that help drive campaigns or programs forward

You're able to connect the dots across a client's programs and campaigns, and you're starting to think a few steps ahead of the client and beyond what they have asked of us

You look for ways to think bigger and integrate interdisciplinary ideas (marketing, media, content, social, influencer) where it will advance the client's goals and play the client-facing role while working behind the scenes with other team members

You stay on top of industry trends pertinent to the client's industry and provide insightful recommendations on how to proactively leverage the information

You proactively and consistently bring new ideas to the table — for clients and/or internal teams or committees

You're vocal in internal meetings and internal communications, sharing ideas across your client channels as well as agency channels

You're becoming a strong mentor/coach and oversee the work of each person on your account teams to ensure client goals are met

You're able to manage team members, helping them identify and monitor goals that will further their career

You provide direct, constructive feedback and coaching to teammates; you're able to communicate about difficult topics in a diplomatic and respectful way

You play a strong role in the recruiting process, ensure the success of hires, and help provide a smooth and successful onboarding experience

You identify and recommend content generation campaigns that will help advance the business objectives of our clients

You're able to produce a range of compelling and persuasive materials with little to no edits needed from the senior team

You manage the writing and development of higher-level strategic documents, including messaging platforms and campaign plans

You edit and provide direction on the writing work of other team members

You're able to strategize and implement marketing methodologies, including online content strategy and development, multimedia and social media production and management, email communications, electronic database and content management, and web analytics

You understand strategy and execution of relevant social media channels for our clients

You work with the team to ensure the development and quality execution of compelling social media content

You help create measurement strategies given the measurement tools and methodologies available to us

You have the ability to analyze measurement reports and make adjustments to ensure positive progress of our strategic communications campaigns across paid, earned and owned channels

You treat Merritt Group as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brand

You participate in new business meetings and provide meaningful input and value

You project manage the development of new business proposals and create strategic content

You attend at least four networking events per year

You are building and maintaining a list of business development prospects and conducting outreach on an ongoing basis as directed by senior leadership

You play a leadership role in at least one major agency initiative

You bring new ideas to the table that help streamline efficiencies across account teams and the agency