CTech Manufacturing · 1 day ago
Digital Marketing Specialist
Schofield, WI
Full-time
Onsite
Entry, Mid Level
2+ years expCTech Manufacturing is seeking a hands-on, detail-oriented Digital Marketing Specialist to manage a variety of digital marketing initiatives. This role plays a key part in executing the company’s digital strategy and improving web-based lead generation, brand visibility, and campaign performance.
Industrial EngineeringManufacturingMechanical Engineering
Responsibilities
Manage the day-to-day execution of SEO, Google Ads, Microsoft Ads, and paid media campaigns across platforms such as Meta, LinkedIn, and YouTube
Create, launch, and update campaign assets, landing pages, and traffic-driving initiatives designed for both B2B and B2C audiences
Track campaign budgets, assist with audience segmentation, and adjust ad delivery based on performance and ROI trends
Support the creation, scheduling, and publishing of non-paid content across CTech’s organic media channels, including social platforms, blog posts, and press releases
Maintain and update product pages, promotional content, and landing pages to reflect seasonal campaigns, events, and product priorities
Assist in the testing of site layouts, messaging, and forms to improve conversion rates and overall engagement
Build and maintain GA4 and Power BI dashboards; regularly report on traffic, conversion metrics, and lead performance to internal stakeholders
Monitor and interpret key marketing metrics, identifying performance patterns and areas for improvement across digital channels
Compile insights from digital competitors, trends, and audience behavior to inform campaign planning and positioning
Execute basic audience segmentation, campaign setup, and performance analysis for lifecycle and outbound marketing emails
Assist with digital promotion for industry events, including pre- and post-show content
Capture on-site photography and video at tradeshows, motorsports events, and product installations
Help install media equipment, organize files, and support content handoff for campaign use
Assist with vendor coordination, internal testing projects, and other collaborative efforts as needed
Qualification
Required
2+ years of experience in digital marketing, analytics, or web merchandising
Basic familiarity with Google Ads, Meta Business Suite, or SEO tools (e.g., SEMrush, Screaming Frog, Moz)
Comfortable working with GA4 and Google Tag Manager
Ability to interpret basic performance reports and campaign metrics
Strong communication skills and willingness to collaborate with multiple departments
High attention to detail and strong time management
Willingness to travel occasionally (up to 10%) for events and shoots
Preferred
Familiarity with marketing automation tools (e.g., HubSpot, Klaviyo, Mailchimp)
Exposure to Power BI, Tableau, or similar dashboard tools
Experience with CMS platforms (e.g., WordPress, Shopify) or B2B commerce platforms such as OroCommerce
Interest in photography or video editing
Education or project experience related to B2B or B2C marketing strategy
Company
CTech Manufacturing
CTech is an American manufacturing company specializing in lightweight, aluminum carts, cabinets, and products for tactical storage.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase