ListLab · 11 hours ago
Fractional CMO (Brand, Content & Storytelling)
United States
Contract
Remote
Mid, Senior Level
$0/yr - $350K/yrListLab is a credible, funded, remote-first startup seeking a Fractional CMO focused on Brand, Content & Storytelling. The role involves developing a core narrative, designing the website, and creating messaging that resonates with diverse audiences while establishing a strong visual identity.
Computer Software
Responsibilities
Tell our story — develop the core narrative that explains what we're building, why it matters, and who it's for
Design the website — create the UI/visual design and copy for primary pages, landing pages, and blog (Figma, Webflow, or similar)
Own the full page experience — information architecture, layout, typography, imagery, copy, and interaction patterns
Create messaging for diverse audiences — craft copy that resonates with multiple avatars without feeling diluted or generic
Educate, don't compare — help people understand how to apply this new thing to their existing workflows (we're not competing on features; we're creating a new category)
Build design and content systems — establish UI components, templates, and guidelines that the team can execute on after you've set the direction
Define visual identity — color, typography, iconography, imagery style, and how these reinforce the brand narrative
Set the editorial and visual tone — define the voice and look that will carry through all touchpoints, from blog posts to onboarding emails
Qualification
Required
Proven experience in brand storytelling, category creation, and foundational messaging at a startup or early-stage company
Strong portfolio showing website design (UI) AND copy — you've done both, not just one
Experience speaking to audiences of varying sophistication simultaneously — from seasoned VCs to first-time investors, from power users to complete beginners — without talking down or over anyone's head
Experience messaging to diverse, multi-segment audiences without defaulting to lowest-common-denominator copy
Comfortable with 'explain the new' — you've helped audiences understand unfamiliar products or services before
Strategic thinker who can also execute — you can set direction, design the page, and write the first draft
Strong visual design sensibility — typography, layout, color, imagery, whitespace
Comfortable working fractionally — you've juggled multiple clients and know how to deliver value in limited hours
Preferred
Experience with category creation or 'blue ocean' positioning is a major plus
Startup experience preferred — you know how to move fast with imperfect information
Company
ListLab
AI-native SaaS marketplace creating new infrastructure in fintech, alternative investments, and workflow automation
Founded in 2025
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase