BIWIN TECHNOLOGY · 1 week ago
Associate Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years expBIWIN TECHNOLOGY is seeking a creative and data-driven Associate Marketing Manager to develop and implement effective marketing strategies for their product portfolio. The ideal candidate will be crucial for increasing brand awareness, generating leads, and supporting sales growth objectives.
Semiconductors
Responsibilities
Oversee website content, SEO/SEM strategies, and social media presence
Manage email marketing campaigns and lead nurturing programs
Develop comprehensive marketing plans aligned with company objectives
Create and manage marketing budgets to ensure optimal resource allocation
Maintain brand consistency across all marketing channels and materials
Develop and enhance brand positioning in the storage solutions market
Direct the development of marketing collateral including product sheets, case studies, and white papers
Ensure all content effectively communicates product benefits and value propositions
Plan and execute integrated marketing campaigns across multiple channels
Measure campaign performance and optimize based on analytics
Organize company participation in trade shows, exhibitions, and industry events
Plan and manage product launch events and webinars
Analyze market trends, customer needs, and competitor activities
Use insights to inform marketing strategies and identify new opportunities
Manage marketing team members or external agencies
Provide guidance and mentorship to develop team capabilities
Qualification
Required
Bachelor's degree in Marketing, Business, or related field; MBA preferred
5+ years of marketing experience, with at least 2 years in a management role
Proven experience in technology or IT hardware marketing
Strong understanding of digital marketing techniques and analytics
Excellent project management and organizational skills
Creative thinking with analytical capabilities
Outstanding communication and presentation abilities
Experience with marketing automation and CRM platforms
Preferred
MBA preferred
Company
BIWIN TECHNOLOGY
BIWIN Storage Technology produces high-quality flash storage and is now known in consumer, corporate and industrial segments for its independent development capabilities in hardware, software, firmware, and storage algorithms.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase