OneMain Financial · 1 week ago
Associate Creative Director, Acquisition Marketing (UI/UX)
Charlotte, NC
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expOneMain Financial is dedicated to improving the financial well-being of hardworking Americans through innovative digital finance products. The Associate Creative Director will oversee acquisition marketing experiences, set creative strategies, and collaborate with cross-functional teams to enhance campaign performance.
CreditFinanceFinancial ServicesInsuranceWealth Management
Responsibilities
Setting and executing the overall creative marketing strategy in acquisition campaigns across all channels (may flex to other servicing areas as needed)
Maintaining creative marketing assets across landing pages and other web-based assets, in-app marketing, emails, and print assets, ensuring high standard of quality and creative cohesion at every touchpoint
Collaborating cross-functionally with product marketing, strategy, and external partners to both implement new campaigns and optimize existing ones for performance, targeting, and conversion
Leading creative work with external partners, ensuring high quality and on time delivery
Staying informed on industry trends and customer behaviors to inform creative decisions
Maintaining and innovating on the BrightWay design system
Mentoring junior team members and helping to define your team’s process such as critiques and team meetings, ensuring an engaged, supported, and productive team
Qualification
Required
Minimum of 10 years experience in either agency, startup, or early-stage product environments designing consumer facing digital experiences, preferably with new to market products
Minimum 5 years experience in the digital marketing space; showing proven results in marketing campaigns across digital channels
Proficiency working in cross-functional teams, strategically partnering with product managers, marketers, and engineers
Ability to turn insights and data into design decisions that influence our product and marketing strategies
Expertise building successful and engaging marketing campaigns, preferably for financial products
Experience owning and/or maintaining a successful design system
Strong UX, information hierarchy and customer journey mapping capabilities
Strong visual design competency and attention to detail
Ability to rapidly iterate and produce multiple concepts and solutions
Excellent communication and presentation skills, with an understanding of when to both define and defend the rationale behind decisions
A strong bias for action
Proficiency with Figma, Adobe Suite, Confluence, and Jira
Preferred
Web code or adjacent experience a nice to have
Benefits
Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
Up to 4% matching 401(k)
Employee Stock Purchase Plan (10% share discount)
Tuition reimbursement
Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)
Paid sick leave as determined by state or local ordinance, prorated based on start date
Paid holidays (7 days per year, based on start date)
Paid volunteer time (3 days per year, prorated based on start date)
Company
OneMain Financial
OneMain Financial has been offering responsible and transparent loans for over 100 years.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.9B2025-03-13Post Ipo Debt· $600M
2024-11-04Post Ipo Debt· $900M
2018-01-04Post Ipo Secondary· $1.4B
Leadership Team
Doug Shulman
Chairman and Chief Executive Officer
Recent News
2026-01-13
2025-11-08
2025-10-29
Company data provided by crunchbase