Family Fare Supermarkets · 1 week ago
Media Specialist
Byron Center, MI
Full-time
Onsite
Entry, Mid Level
2+ years expFamily Fare Supermarkets, part of the C&S Wholesale Grocers family, is a food solutions company that delivers essential products across the United States. The Media Specialist role involves managing media campaigns and analytics to optimize performance across various marketing channels.
Consumer GoodsFood and BeverageFruitGrocery
No H1B
Responsibilities
Use sales/marketing data and 3rd party tools to generate detailed reports that track campaign effectiveness (KPIs), customer engagement, conversion rates, website traffic/engagement, social media metrics and sales impact across multiple marketing channels
Liaison between external vendors and internal shareholders coordinating numerous campaigns with multiple versions on a weekly basis
Develop and manage a content calendar aligned with marketing campaigns and engaging content across formats (text, image, video) and banners
Schedule and execute media campaigns to support various marketing objectives across multiple brands/banners directly with media vendors, or with agency
Stay current on industry trends, digital innovations, competitor activity and emerging trends
Maintain a working knowledge of marketing compliance and data privacy regulations, ensuring all campaigns and communications adhere to legal, Company and OEM guidelines
Guide digital advertising efforts including paid search (PPC), paid and organic social media, programmatic/streaming campaigns, SEO, video, TV, radio, and outdoor, optimizing campaigns as needed
Utilize data from various ad management platforms and Looker Studio to identify trends, insights, and areas for optimization
Conduct A/B testing and/or conversion lift studies to analyze media impact to maximize ROAS
Take on additional responsibilities as assigned or as the business needs evolve
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field. Equivalent combinations of education and experience will be considered
2-3+ years of marketing experience in digital marketing industry
Strong background in digital & traditional advertising platforms and strategies
Proficient with, Meta Business Suite, Google Ads, CRM platforms, etc
Knowledge of pixels and CAPI, tracking events, & conversion setup best practices
Ability to diagnose campaign issues and provide solutions to Media Operations Manager
Able to competently present data and reports to internal business partners alongside Account Managers
Highly organized, responsive, and team-oriented with the ability to manage multiple projects
Knowledge of marketing compliance and data privacy regulations
Preferred
Familiarity with SEO/SEM a plus
Benefits
Robust and competitive Total Rewards benefits package
Company
Family Fare Supermarkets
With more than 75 locations, Family Fare Supermarkets have been serving Michigan families since 1962.
5001-10000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase