Comcast · 1 week ago
Analyst, Marketing Research & Planning
New York, United States
Full-time
Onsite
Entry, Mid Level
$75K/yr - $113K/yr
2+ years expComcast is a Fortune 50 leader in media and technology, driving innovation to create exceptional entertainment and online experiences. The Marketing Analyst will support DRTV media reporting, analysis, and optimization for Forecast Labs Portfolio companies, focusing on data-driven decision-making and campaign execution.
InternetTelecommunicationsTVVideoWeb Hosting
Responsibilities
Help manage day to day execution and management of DRTV campaign and reporting for start-ups
Partner closely on media strategy and execution across Comcast & NBC Universal owned inventory to launch and optimize participant campaigns
Analyze and interpret extensive performance data to help refine strategies, channel performance, and optimize all media buys to achieve efficiency goals
Assist with the development of strategy, and oversee all execution, growth, performance measurement and attribution
Lead processes for effective support operations such as: PO setup, account payable tracking/auditing, legal statement of work compliance and international accrual processes working with internal parties to ensure proper and timely payment of invoices and reporting
Qualification
Required
2 to 3 years of experience in a direct marketing related role, preferably with both online and offline channel experience
Excellent analytical skills with an ability to interpret internal and external performance data in an ROI driven business
A passion for testing and measuring results
Understanding of website factors for campaign performance (email capture, lifecycle marketing, CTAs, etc)
Proven ability to convert customers online using offline channels
Desire to immerse yourself and learn about offline/online marketing best practices, skills and performance-based marketing
Comfortable working in a fast-paced, unstructured environment
Excellent project management skills
Be self-motivated and able to execute on new ideas, start to finish, with appropriate partners and feedback from peers/executives
Passion and enthusiasm in everything you do. Be hungry to solve problems and learn
Proficient in Excel
2-5 Years of Relevant Work Experience
Preferred
Familiarity with TV attribution methodologies and tools a plus
Bachelor's Degree (while possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience)
Benefits
Best-in-class Benefits
Company
Comcast
Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.
10001+ employees
H1B Sponsorship
Comcast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (705)
2024 (561)
2023 (624)
2022 (750)
2021 (588)
2020 (583)
Funding
Current Stage
Public CompanyTotal Funding
$4.92BKey Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M
Leadership Team
Neil Smit
President and Chief Executive Officer
Candy Lawson
SVP, Chief Compliance Officer and Senior Deputy General Counsel
Recent News
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2026-01-24
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2026-01-22
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